How Advertising Spurs Creative Ideas

No Comments
Sep 17
If you work in advertising, you know that your agency is never working with just one client at any given time (or you wouldn’t be an agency). The ability to switch gears on-demand from client to client requires that you constantly tailor your marketing strategies to a different target audience. And with each client, there is an expectation that the advertiser must address the target audience through the constant generation of creative ideas. While an