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The Importance of Business Blogging

Reach Out to Potential Customers with Blogs

If you’re a small business seeking to break into the radar of your local consumers and customers, you should remember that business blogging provides a relevant impact in your online marketing strategy. The word “blog” began as a slang term for “web log”, it is often used by many people to share their current passion to the public in an online format. A blog is also a place to instill your advice, expertise, and experiences that relate to your interests or to your business. From a business marketing standpoint, there are several benefits of business blogging that can help your business grow more and more with each one. Blogs can help and we want to make sure that you know what it can do and what you should avoid in ensuring you establish a high quality blog on your website.

The Why’s and How’s

Here are three main reasons as to why a blog will be beneficial for your business and how it can generate more clicks for your website.
1. Blogs will drive traffic to your website:
Blogging is related to both social media and search engines. In a website where pages may not be updated very often, a blog adds another indexed page on the website, which leads to an opportunity to show up in search engines and organically drive traffic to your website. Whether you’re posting about a new promotion, a new products, or your expert advice on a related topic; blogs will help gain your audience’s attention.
Sharing your blog on social media (Linkedin, Facebook, Pinterest, Twitter) can also help to get your business to be discovered by a new audience. Furthermore, a blog post can help enhance your social media presence. When a blog is about to be released, you can center your content trying to build up momentum before and after the blog is released.
Finally, inserting back-links (a hyperlink from one web page to another) in the content of your blog can lead readers to further material on your website.
2. SEO:
Quality blogs will increase your business on SEO. New, fresh content remains vital in beating your competitors in search engines. Organic keywords must be utilized through every blog post. That means keywords that do not include the name of your business in them. They will lead more traffic to your site via search engines. Pick out a keyword that best fits your business and that is more specific. Searchers will have a hard time finding your business on search engines if a popular or common word is used. Keywords and topics on your website is an important way in which Google and other search engines can locate your business for these searched words.
3. Establishing Authority:
The best blogs for businesses answer the common questions that their potential leads and customers may have. Informative, well-written blog posts pit you as a business that knows their own products and field. Consistently creating helpful content for your customers will establish you as an authority. A well-written blog can help establish a relationship with a customer who will keep coming back to view more content and maybe spread the word. Establishing authority and trust is key to keeping consumers around. Consumers like to be informed, and appreciate if you are the one teaching them.

Mistakes to Avoid

1. Posting Uninformative Content
Poor content quality would be the downfall of a blog attempting to reach their target audience. Blog posts need to be informative or engaging, otherwise you will lose readers. Valuable information relevant to your audience’s interests should be a priority when you are selecting your topic.
2. Publishing Content Inconsistently
Another key to successful traction with your blogs is to post them frequently. Create a regular posting schedule for them each month. Do not simply write one and then post it at your convenience. This way, readers can anticipate new content and check in regularly.
3. Not Optimized for Search Engines
As we talked about this earlier, organic traffic is important for your blog’s success. If you do not apply SEO techniques such as keywords or do not conduct any research, you’ll lose out on gaining the attention of new readers.

Service Provided With Us

Remember, you are representing your business with these blogs so it is important to make sure that they are informative, creative, free of grammatical errors, and it relates to the interests of your target readers and your business. As a digital marketing firm, Promotion LA makes it a high priority to include business blogging and posting in our services for our clients. We take every measure to ensure that our clients’ online presence grows more each day. To discuss business blogging further or our other marketing, or website services, visit our site or call us at 310-405-7598 to arrange a free consultation for your up and coming business.

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