Effects of a New Presidency This month, we will see a brand new president being inaugurated for the first time since 2008. We will, assuredly, see major shifts and changes within our policies, economy, and culture in the US. The primary question on our end, we as a local digital agency that aims to assist […]
Marketing in the Holidays The holidays are on the horizon once again, so it’s time for small businesses in the community to start developing and launching their local holiday marketing campaigns to reap the excellent benefits of the season. By incorporating the holidays into marketing campaigns, your audience can gain an exciting incentive to choose […]
Effective Customer Communication by Businesses A successful business, especially a small one, can soar if they can establish several things: a quality idea and product, an organized plan, a clear and understanding vision, and effective customer communication. We’ll be focusing on the latter for the remainder of this article since it’s a significant and vital […]
Reach Out to Potential Customers with Business Blogging If you’re a small business seeking to break into the radar of your local consumers and customers, you should remember that business blogging provides a relevant impact on your online marketing strategy. The word “blog” began as a slang term for “weblog,” it is often used by […]
What Local Businesses Mean to Us Living in the new millennium, we can see that the growth of small local businesses has been blooming more frequently as well as their transcendence with current trends. Local owners are taking upon themselves to revolutionize the industry they’re in and give the community a fresh breath of air. […]
The shutdown of the Californian Pennysaver this past weekend ousted thousands of restaurants, auto care shops, hair salons, dry cleaners, and countless other small businesses from their community-oriented discount efforts. When the most resounding fixture in regional marketing closed their doors for the final time last Friday evening, ma and pa shops lost their primary medium […]
With the Google update, you’ll see a noticeable change in search result indexing. At a hearty sixty percent, mobile device usage accounts for the majority of time spent on digital media consumption. Last year mobile app and web usage grew by fifty-two percent and seventeen percent, respectively, with desktop usage hardly growing. More than half […]
How often do you see someone post information promoting their product or themselves closing with #shamelessplug? I’m sure we have seen it plenty of times by now. Type “#shamelessplug” in your search engine on Instagram, and 28,216 posts come up using that hashtag. Here is one from today that we found with a user’s business […]
Unlike most fields, the creative business of advertising typically does not welcome newcomers who have yet to prove themselves. Advertising portfolios, or as many in the industry refer to as “books,” are considered a precursor for any rising copywriter or designer looking to get an interview at one of the top advertising agencies. Above all […]
Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is […]
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