Author: PromotionLA Team

What is Zoom Fatigue and How Does it Affect Sales?

Zoom fatigue. You’ve probably heard the phrase all over the news, and that’s not so surprising. Ever since the pandemic began and quarantining orders were set in place in the US, people have been using telecom software at an increased rate to circumvent the inconveniences caused. This means more FaceTime calls with family and friends, […]

Is it Worth it to Optimize Your Business Website on Bing?

Google is God when it comes to organic search. In fact, the word “Google” has even become a verb for doing online research. Even if we didn’t actually use Google at all. That’s pretty incredible, right? Odds are that most people on the planet use Google when they complete an online search, though. As of […]

9 Digital Marketing Trends to Watch in 2021

With the world in a state of upheaval (still), it can be tough to predict what the market is going to do next, but luckily we’re here to help. We’re at the end of the last quarter of 2021 and the year is rocking and rolling, so we wanted to take a moment to share […]

free delivery getting back to business

Getting Back to Business While Maximizing Your Money

Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know […]

What 2020 Taught Us About Lead Generation and Businesses

We’ve heard so many heartbreaking stories about entrepreneurs and business owners who thought 2020 was their year. They’d put in the work in 2019 to make their goals a reality— whether it was about expanding their workforce threefold or refreshing their menu and adding a live music rotation to their restaurant’s dining experience. Only, they […]

tagline jacket

The Difference Between a Slogan and a Tagline

Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones. 

color scheme

Choosing a Website Color Scheme

Choosing your website’s color scheme is an important decision to make. Not only does your website represent the digital identity of your company, but it’s one of the first things a potential customer will notice. This means that you’ll need to make an excellent first impression. With this said, your website’s color scheme will typically […]

audience demographics

Market to Your Target Audience Via Demographic Analytics

Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.

print marketing strategies

5 Creative Marketing Strategy Ideas

Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! […]