Author: PromotionLA Team

Types of social media

The 5 Types of Social Media

With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that […]

Promotion LA logo

Promotion LA and Coronavirus: How We Have Evolved

Like every other business in the country, Coronavirus has affected Promotion LA. We’ve had to change the way we operate to keep our staff and clients safe and happy during this time. We’ve had to evolve how we work, how we interact with clients and how we cater to their needs.

Advertising and marketing

The Difference Between Advertising and Marketing

If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising […]

how to build a brand

7 Tips on How to Build a Brand for Your Company

Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company. You want to create a lasting impact […]

What is SEO and SEM

What is SEO and SEM?

If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, […]

Difference between a copywriter and a content writer

The Difference Between a Copywriter and a Content Writer

If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More […]

How to improve your web presence

Five Tips on How to Improve Your Web Presence

Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing […]

How to write a blog

How to Write a Blog for Your Business

People write blogs for a variety of topics: travel, beauty, food, family, cars, technology, fashion. Today, we are going to focus on how to write a blog for your business – specifically, how to create content that is centered around a specific idea or question that is relevant to your industry. You want to use […]

Keywords

Keywords 101: What Are They, and Why Do They Matter?

Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords. Knowing what keywords are and why they are important to your web […]