Business to Consumer

The goal of B2C marketing is to get customers shopping on your website and drive sales. It’s important to note that B2C marketing is a team sport. You need to work in tandem with your website designers/developers and social media team by creating content that will engage potential consumers and drive more sales for your products and services.

The goal of B2C marketing is to get customers shopping on your website and drive sales. It’s important to note that B2C marketing is a team sport. You need to work in tandem with your website designers/developers and social media team by creating content that will engage potential consumers and drive more sales for your products and services.

Understand your Customers and Target Audience

This is probably one of the most common B2C marketing tactics out there but, unfortunately, a lot of brands forget about it. This might be surprising to hear that but it’s actually true. To position your brand image correctly and use it to its full potential, you need to conduct extensive research to have a deeper understanding of who is looking at what. Having an understanding about your target market will help you craft the right content, the perfect tone of voice and messaging. You want to create content that resonates with your target audience and leverage the power of personalized marketing.

Grow Traffic with SEO

SEO (Search Engine Optimization) is an inbound marketing strategy and is still considered one of best B2C marketing tactics, when done well, you can leverage the power of search engines’ algorithm to bring a constant flow of organic traffic, leads and sales to your business.

82% of Marketers agree that SEO as a digital marketing strategy is increasing. To win at SEO, you need to find what your customers are searching for on search engines like Google. This will help you find their intent to purchase. You will also be able to create content around those keywords to rank in search engines.

Build a Social Media Following

Social media marketing has transformed the digital marketing landscape. Not only it helps with brand awareness, it also allows businesses with little to no money to grow their customer base. When you have a knack for creativity and are able to create quality content, social media is actually quite easy.

For those with some money, they can further amplify their efforts with paid ads. We will help you increase brand awareness, build a community, collect feedback, generate new leads and sales.

Customer Loyalty Program

How can you get your customers to come back time and again? Most small business owners want more loyal customers, ones that return time after time to make purchases. The best way is with a customer loyalty program. Such programs reward customers for shopping in your (online) store or buying products.

A loyalty program increases customer spending and encourages return visits, while also increasing the average size of each order. Loyalty programs provide another benefit: brand visibility.

Remember to Retarget

Retargeting (also known as remarketing) is one of the most efficient marketing tools for increasing return on investment. For advertisers, it means reaching the right people with the right message at the right time. Retargeting uses custom audience targeting based on user behavior – browsing products, websites, apps or videos and other behaviors that might signal interest in a particular product category or service category.

We excel in the execution and implementation of successful B2C marketing tactics and digital marketing techniques through our highly-effective digital marketing and growth strategies. If you’re serious about your brand reaching new heights and you want your marketing dollars to get working for you. Contact us now!