Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords.
Knowing what keywords are and why they are important to your web presence might change everything you know about your website.

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One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky.

What is Pay Per Click Advertising?

Pay per click advertising is an online advertising model that lets advertisers pay each time an online user clicks on their advertisement. It is a way of essentially buying visitors to the website since getting visitors to your specific website can be highly competitive sometimes.

There are different types of PPC with the most common being paid search advertising. This is when an advertisement appears to the side when someone searches for something online. Other PPC advertising includes display advertising and remarketing.

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One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? How can you guarantee people understand your business? One strategy is word of mouth.

What is Word of Mouth?

Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.

Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.

Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.

You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.

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In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing tool for medium and large-sized businesses alike. When you sign up with one of Yext’s plans, their algorithm compiles all of your business information, i.e. name, means of contact, services and location into one database, thus ensuring consistent listing information across the board, which also helps improve your ranking in relevant Google searches.

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Good website design means using your expertise and knowledge about a client in creating a visual version of their business. What do you do when the service for which you’re making a website is relatively unknown to the general populous and deals with “heavy” topics? Selecting a strong theme is paramount to developing the visual, comforting, and easy user experience while providing the necessary information to educate visitors on the nature of the business. Peaceful Pets Aquamation presented this challenge to us at Promotion LA. With the right designers and content creators, we managed to build a site our client could be proud to call their own.

A little more on what Peaceful Pets Aquamation’s business:

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There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a better website can take months and dozens of iterations, a solid push from a group can complete the same job with better quality in a fraction of the time.

Let’s examine a website our company, Promotion LA, recently made for a mobile auto services company and how collaborative efforts from a web developer, a writer, a designer and a video editor helped create a better website than the client ever could have imagined.

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Web security should be a major concern for anyone that manages their own website, but especially so if you run a business! Running a business through your site often means having credit card numbers, personal data and important internal information stored within the digital realm. In this blog, we will look into some vulnerabilities that are common with websites in their early stages, and what you should be on the lookout for when making your own website.

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WordPress 5.0 is on its way! Normally updates to online platforms are done incrementally, allowing small changes to build into something new over various versions – not the case here. Do you write a lot of content on WordPress platforms? Well, you are going to have to make some adjustments to your habits because the new Gutenberg Editor is bringing even more options and customization to your editing experience. A new theme is one the way as well (Twenty Nineteen Theme, obviously). There are, however, some major considerations to make going into WordPress 5.0.

Update and Test!

When it comes to these major updates it’s important to keep in mind that without testing and making adjustments, you could break some elements of your website. Releases on this scale typically affect everything, especially when it comes to plugins. Third-party plugins can often update irregularly or not at all, so testing compatibility is of the utmost importance when leading up to the release of WordPress 5.0.  The last thing you want is a broken website because you didn’t take the time to prepare, there are plenty of ways to pretest as WordPress has its own beta options and you can even try the Gutenberg editor early!

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