Marketing in today’s world has changed in a great many ways, hasn’t it? We have television advertisements and radio jingles just like we did decades ago, but we also have direct-to-customer targeted ads gathered from cookies and stored data on the internet, personalized notifications sent straight to phones, email blasts, and more. Everything is effective in its own way (if it weren’t, it wouldn’t exist), but there are some blank spaces here and there in the physical world, spots where the digital realm took over.

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The Digital Marketing Process of Promotion LA

Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements in high-traffic areas, or cultivate a presence on a platform they use a lot. It’s not as simple as paying for a prime-time commercial and hoping you’ll attract eyes and dollars.

The online world is the new landscape, and it isn’t poised to go anywhere. In fact, it’s slated to be the main platform for everything, from transactions to careers, and your business will need to adapt or change – or end up being changed.

At Promotion LA, one of our specialties is in the digital marketing of businesses so they grow and attract more customers. We have an extensive portfolio to consider, and after more than 35 years in business, we’ve got this down. So let’s talk about the digital marketing process for your company.

Workspace

Every business needs a team behind it to take off. Photo by Marvin Meyer on Unsplash.

Step 1: Web Analysis and Consultation

In the first step of our digital marketing process, our team will look at your online reputation, website, SEO rankings (Search Engine Optimization), and more. This analysis is crucial in determining how well your web pages are doing, how much growth you see per month, how many organic leads you generate, how much traffic visits your site, how long people stay on your site, your most visited web pages, and more.

After we’ve analyzed the data, we’ll set you up in a meeting with a consultant. During the meeting, we’ll discuss your online presence, what works, how it can change for the better, and more.

Step 2: Price Estimate and Contract Signing

We’ll give you an estimate for various services. You can, of course, customize the services to your liking. For example, if you’re satisfied with the look and functionality of your website, you might only want to boost your SEO and lead generation. However, you might be starting a business almost from scratch, and you want to get as many eyes on your product as possible.

Once we give you an estimate, we’ll write up a contract that outlines your business’s needs, payment plans, delivery times, and more. The contract will tell you exactly what you’re getting and what services you’re paying for.

Step 3: Content Creation

In today’s world, content is king. The people want to indulge, consume, and digest, and as long as there’s content for your clients, they’ll always be engaged and interested. The content can range from blogs to product spotlights, but the end goal is always the same: attention and eyes that lead to retention and buys.

We’ll have our writers conduct interviews with the business owners and staff to get a better understanding of the company’s philosophy, work style, goals, and more. We want to ensure there’s personality behind every aspect of the business. After we’ve gotten to know you better, we’ll begin content creation. This involves keyword research, observing competitors, and developing new ideas for information. Original copy and web pages will come from all of this.

Step 4: Website Development

Website consideration

Always view your website through the eyes of a client. Photo by Austin Distel on Unsplash.

Once all of the content is completed, we’ll create a website for your business. The goal is to embody the voice and spirit in the online world, and we believe every website should be without error, fully functional and easy to use for everyone, and visually attractive. Our in-house development team will handle all of the technical aspects of the website, including making sure it runs properly, setting up any forms that you want, and creating an efficient user experience. Any design and photography will also be handled by our team.

If you already have a website, it may be in your best interest to change it around, update it, or go through an overhaul to make sure it’s still relevant and ranking. The last thing you want is an outdated irrelevant website for your clients to view.

Step 5: SEO Submission

After we’ve launched your website and populated it with content, we’ll submit your business information to online listings and search engines. This way, you’ll show up in searches and rank on pages so that your presence will grow. Our goal is organic growth – we want your clients and customers to find you because of the quality of the content.

Getting your pages ranked and noticed is one of the main goals of our SEO practice. We know what makes Google recognize you, and we tweak and tailor web pages until they’re exactly what should be showing up first.

Step 6: Marketing

All of our marketing services will cover the future of your company. A few of our services include:

  • Social media management, which includes posting to the social media platforms that will best benefit your business
  • Blogging, which will encompass material related to your business and unique posts that will grab the attention of readers and clients
  • Link building and backlinking, or making sure that your website links to other pages and is a relevant link itself, such as by being mentioned in lists or articles, or with your listings on Google, Yelp, etc
  • Community networking, or ensuring that you have a solid connection with those who buy from you, your peers, and your location
  • Event planning, or setting up openings, alerting you to fundraisers, informing you about showcase opportunities, and more

All of these aspects of marketing – and many others – will greatly influence the amount of attention your business garners.

Get Started Today with Promotion LA

Have you got other questions about the digital marketing process? Promotion LA has the answers you need! Our digital marketing agency has helped give numerous businesses the growth they need to succeed. Whether you’re an established company looking for a fresh update or a start-up that wants to get off the ground, we’re here for you.

Contact Promotion LA to get started, and watch as we help your business blossom before your eyes.

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Mid-City is a neighborhood in Central Los Angeles. Its borders are generally defined as Hoover St. on the East, Robertson Blvd. and La Cienega Blvd. on the West, the 10 Freeway to the South, and Olympic Blvd. to the North. It’s a densely populated area and has numerous restaurants and stores dotting the streets; there are strip malls and small plazas, but many of the real gems are in the nooks and crannies of the roads. These mom-and-pop shops, hole-in-the-wall joints, and only-present-sometimes trucks are among the most adored spots to enjoy meals in the city.

You can find cafes and pizzerias or soul food and burgers, but the taco trucks are what stand out. Indeed, Los Angeles is a food-driven city, and it boasts some of the best Mexican cuisine around. And because of the high population, there’s seemingly no shortage of great eats, no matter what part of the city you’re in.

There’s no singular place in Los Angeles that can lay claim to the best tacos around. Beyond the subjectivity of taste, there are too many factors to consider, and what’s mind-blowing to one will be run-of-the-mill to another. We’d never give you a definitive “best of” list, but we can give you some must-visit spots for tacos in Mid-City.

Los Angeles at night

You couldn’t possibly find every taco spot in Los Angeles, but you can try! Photo by
Denys Nevozhai on Unsplash.

Have I heard of these taco spots?

Maybe, maybe not. The thing about taco spots is they’re either well-marketed and well-known (think Benny’s Tacos) or they get by entirely on familiarity and word-of-mouth. If you’re driving through Mid-City, you might recognize some of these locations – or you might want to take a trip out to go on a taco tour of the neighborhood. Explore!

Let’s get to it – some must-have tacos in Mid-City!

Lucy’s

Lucy’s Drive Thru is a 24-hour establishment on Pico Blvd. and La Brea Ave. It’s more than just a place for tacos, though, as you can get hamburgers and sandwiches there, as well as many other dishes. The allure of Lucy’s lies in its hours – since it never closes, you can always swing by for a meal. Even though the breakfast burrito is highly recommended, you can’t go wrong with their chicken tacos.

Must-have tacos: Chicken Tacos.

3 tacos

You can never order just one taco from any truck. Photo by
Krisztian Tabori on Unsplash.

Super Gallito

Tacos Super Gallito is actually a small chain with restaurant locations in Harbor City, San Pedro, Wilmington, and Los Angeles, but the trucks are present in many more areas. The particular truck in Mid-City is on Venice Blvd. and La Brea Ave. It’s open from 9 a.m. to 2 a.m. during the week, with an extension to 3 a.m. on Friday and Saturday.

Given that there are dozens of Super Gallito trucks around, it’s obvious that the food is always good. They’re solid everywhere – the burritos with everything are just as tasty as their sopes and nachos, and you’ll be hard-pressed to find something that isn’t good.

They feature all the standard meats, too, and you’ll want for nothing when you make your taco selection.

Must-have tacos: Asada tacos.

El Chato Taco Truck

El Chato Taco Truck is found at the junction of Olympic Blvd. and La Brea Ave, where it stands from 9 in the morning until 1:30 at night. On the weekends, they’re open late, closing at 3:30 in the morning.

With a wider selection of meats than most trucks, El Chato is sure to satisfy whatever craving you have. Give the Carne Asada a try and pick up some Tripe while you’re at it. They’ve got their recipe down pat.

Must-have tacos: Carne Asada tacos.

Los Gatos

Los Gatos on Pico Blvd. and Cloverdale Ave. is one of the more elusive spots for tacos in Mid-City. During the day, the deep red truck is present, but in the evening, the stands and awnings come out, the tables get placed on the sidewalk, and the wafting aroma of the grill travels a block or two away. Sometimes it won’t be there; sometimes it’ll be there until 1 or 2 in the morning. On Sundays, they serve birria from 9 a.m. to 2 p.m.

What sets Los Gatos apart? Interestingly, it isn’t the choice of meat – it’s what goes below and top. The tortillas are handmade, and unlike other taco spots, the cooks at Los Gatos don’t serve them soft, nor do they serve them hard. They have a perfect half-crunch to them that isn’t found in many other places in the vicinity. Oh, and if you want heat, they have chili oil in addition to the other salsas that will surely make you sweat a bit.

Must-have tacos: Carnitas tacos topped with chili oil.

Tacos Tamix

Tacos Tamix has four locations, but you won’t find the truck on Pico Blvd. and Tremaine Ave. open until 6 p.m. They close relatively late at 1 a.m., but you can find them open until 3 in the morning on weekends (and 2 a.m. on Sundays).

From the lengua to the cabeza to the chicken, every single meat has its own unique taste and cooking style, but what puts Tacos Tamix on the map is their Al Pastor. The marinated pork shoulder is cooked on the traditional vertical spit next to a constantly-flashing flame, and cooks shave slices off for serving. Their salsa roja can be spicy, but their guacamole salsa is smooth and perfectly complements the al pastor. Tamix is one of two spots for renowned al pastor tacos in Mid-City, with the other being Leo’s.

Must-have tacos: Al pastor tacos with guacamole and salsa roja.

Leo’s

Leo’s Taco Trucks are found on Venice Blvd. and La Brea Ave., right across the street from the aforementioned Super Gallitos, in the parking lot of the Sinclair gas station. You order at one window, pick up the food at one truck, and get your accompaniments at the second one.

How do you know Leo’s is good? Well, you’ll often see cars lined up to get into the parking lot, and the street will be filled with everyone eating on their hoods. You’ll notice the same vehicles circling the block, waiting for a gap to park. Leo’s is open all day from 10 in the morning until 2 at night, staying in operation until 3:30 a.m. for the late crowds on the weekends.

Their Al Pastor is perhaps their most well-known serving, and they’ve been featured on numerous blogs and articles. The pineapple slice will nicely complement the marinated pork. If you ever wonder why there are dozens of people waiting, just stop by one day and try for yourself.

On the Lookout for the Best Tacos in Mid-City, Los Angeles?

You can go almost anywhere in Los Angeles and find amazing tacos, but if you’re passing through Mid-City, know there are a lot of options around. And if anyone asks how you found them, tell them you saw the praise from Promotion LA!

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7 Essential Roles for Marketing Teams

Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind.

As the saying goes, “Change or be changed.”

30 years ago, who was needed on a marketing team? Sales reps and consultants, writers and designers. Now, those same roles still exist, but they’ve transformed in the digital age. Potential reach has increased exponentially and the avenues for exposure have greatly expanded. With the advent of the internet, life has irrevocably altered. Do you still need the essential roles that have historically been a part of marketing? Do you need to invent a new role specifically for your brand? How big should your team be to prevent burnout and logjams? Really, you need to ask yourself: Who do I need for my marketing team? It’s not an easy question, but fortunately, we have the answers.

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Understanding the Niche of TMJ

The dental care industry is highly populated with dentists, specialists, oral surgeons, and more. Some dentists like to keep life simple and provide oral hygiene services, while others like to explore niches and address specific, uncommon problems. Dr. Eddie Siman fits the latter mold – he’s one of the leading TMJ experts in Los Angeles, and he’s been at it for over 30 years. He stands out as a dentist, but not because he keeps your pearly whites bright; instead, he was interested in a solution to an issue, and he directed his efforts at those who needed help.

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Our clients are always looking for the latest and greatest way to optimize their websites to make searching for their goods and services much easier online. Most people have heard of Google Analytics and Google AdWords, but there’s another helpful tool that Google offers: Google Search Console. Formerly Google Webmaster, Google Search Console gives webmasters a glimpse into how their websites are performing online and prompts them to fix any pending issues.  

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Ever since we were founded in 1982, we have been devoted to serving the small businesses of Los Angeles with top-of-the-line marketing services. 

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Zoom fatigue. You’ve probably heard the phrase all over the news, and that’s not so surprising. Ever since the pandemic began and quarantining orders were set in place in the US, people have been using telecom software at an increased rate to circumvent the inconveniences caused. This means more FaceTime calls with family and friends, more Skype and Zoom calls, more Google Meet-ups.

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