Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords.
Knowing what keywords are and why they are important to your web presence might change everything you know about your website.

What are Keywords?

Keywords are basically a word or phrase that relates to a specific topic that people are looking up using search engines. Search engines use keywords to find the best website for that person. For example, if a person is trying to search “nail salon,” the keywords are going to relate to the nail salon. They might be “nail salon,” “nails,” “manicure” and so on.

There are two types of keywords: head and long-tail. Head keywords are broad and short; “nail salon” would be an example. These can sometimes be a bit vague. Long-tail keywords are more specific and usually have more than three words; “best nail salon in Los Angeles” would reflect that. You want to have a mix of head and long-tail throughout your website.
Your goal is to find the keywords that people will search for that will lead them to your website specifically. This is where it gets a little tricky, but don’t worry. We have some tips on how to help you with this.

Finding the Best Keywords

Above all else, you want to make sure that your keywords are relevant and reflect the topic that your audience is searching for on your website; if it is not relevant to your specific website, don’t use it.

Complete your keyword research to come up with a list of keywords that people will use in relation to your website. This might take some time, but you should first brainstorm your topic, come up with some keywords to reflect that topic and then research alternate keywords. With the nail salon, an alternate keyword for “nail salon” could be “best nail salon.”

One way of researching keywords is through Google Ads Keyword Planner. This provides keyword analysis and keyword suggestion tools to find the best alternate keywords for you.

Make sure you update your keywords over time. There might be a new keyword to add to your website; this could happen if you create a new service or start selling a new product. You also need to be on the lookout for keywords that are no longer relevant or have too high of a competition level.

With this logic, keywords are more than about the content; they are about the audience. Use keywords that the audience will use when they insert it in the search engine. You could even ask some customers what specific words they think relate to your company or business for keyword ideas.

Having the best keywords will also help your website get a better ranking with search engines. To guarantee that your website is viewed over others, you want to look at the keyword’s competition.

Google Adwords


Each keyword has a level of competition. When we say competition, we mean how often that keyword is searched in a monthly timeframe and what your likelihood is of your webpage coming up before others.

You want to aim for keywords that have a low amount of competition. The lower the competition, the better your chances are of being one of the first websites to be found.

Remember head and long-tail keywords? Head keywords usually have a higher competition due to their vagueness while long-tail has lower competition since they are more specific and defined. For example, “nail salon” might have a higher competition than “best nail salon in Los Angeles” because it is too broad.

Avoid using keywords that have no competition level; no one is searching for them, so it is a waste.

How to Use Keywords

So you know about keywords, how to find them and their competition. Now you need to use them on your website.

First, focus on the content itself; no one wants to visit a page that is boring and hard to understand. You should scatter the keyword around the content instead of repeating it over and over in the first paragraph. Spreading it around is better.

To help drive in traffic, use the keyword in the title, URL, meta description, alt attributes and subheadings, if possible. For example, the title could be “Promotion LA Nail Salon,” the URL could be www.promotionlanailsalon, the meta description could say “Promotion LA Nail Salon is the best nail salon in Los Angeles,” the alt attributes could be titled “nail salon” and a subheading could be “Welcome to Promotion LA Nail Salon!” By doing this, you are guaranteeing that your website will pop up more than others in search engines by utilizing the keyword “nail salon” in different areas other than only the content.

Ultimate Goal

At the end of the day, it comes down to this: your goal is to find the keywords that best reflect your topic and drive people to your website by utilizing the keywords they will search with the lowest amount of competition. To achieve this goal, do tons of keyword research, update your keywords and write compelling content that uses the keyword in an easy, understandable manner.


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One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky.

What is Pay Per Click Advertising?

Pay per click advertising is an online advertising model that lets advertisers pay each time an online user clicks on their advertisement. It is a way of essentially buying visitors to the website since getting visitors to your specific website can be highly competitive sometimes.

There are different types of PPC with the most common being paid search advertising. This is when an advertisement appears to the side when someone searches for something online. Other PPC advertising includes display advertising and remarketing.

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One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? How can you guarantee people understand your business? One strategy is word of mouth.

What is Word of Mouth?

Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.

Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.

Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.

You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.

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In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing tool for medium and large-sized businesses alike. When you sign up with one of Yext’s plans, their algorithm compiles all of your business information, i.e. name, means of contact, services and location into one database, thus ensuring consistent listing information across the board, which also helps improve your ranking in relevant Google searches.

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Good website design means using your expertise and knowledge about a client in creating a visual version of their business. What do you do when the service for which you’re making a website is relatively unknown to the general populous and deals with “heavy” topics? Selecting a strong theme is paramount to developing the visual, comforting, and easy user experience while providing the necessary information to educate visitors on the nature of the business. Peaceful Pets Aquamation presented this challenge to us at Promotion LA. With the right designers and content creators, we managed to build a site our client could be proud to call their own.

A little more on what Peaceful Pets Aquamation’s business:

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There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a masterpiece can take months and dozens of iterations, a solid push from a group can complete the same job with better quality in a fraction of the time.

Let’s examine a website our company, Promotion LA, recently made for a mobile auto services company () and how collaborative efforts from a web developer, a writer, a designer, and a video editor helped create a better website than the client ever could have imagined.

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Web security should be a major concern for anyone that manages their own website, but especially so if you run a business! Running a business through your site often means having credit card numbers, personal data and important internal information stored within the digital realm. In this blog, we will look into some vulnerabilities that are common with websites in their early stages, and what you should be on the lookout for when making your own website.

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When it comes to social media platforms, Google + was always a bit of an anomaly. It wasn’t as image-focused as its competitors like Instagram, its messenger services were a step below that of Facebook and its posts were not as simple and user-friendly as Twitter. In all regards, it wouldn’t be out of place to call it a jack of all trades, and master of none. Though it surely had some loyal followers over the years, things have changed majorly for the platform as it will be shutting down over the coming months. So in this blog, we would like to take a moment to reflect on what went wrong, and what this says about finding the right set of social media platforms that work for you.

Security is Key

One of the major reasons for Google + shutting down is a series of leaks that have taken place over the years. Google relies heavily on managing A LOT of data from its users, and are capable of getting information that is very hard to come by without express permissions from the user. When something leaks from them, it is a big, BIG deal. The last major leak from Google + affected 52 million users and was as recent as December 2018. This actually caused Google to accelerate plans for shutting down its Google + service, which just proves how important strong security is to maintaining successful social media platforms.

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WordPress 5.0 is on its way! Normally updates to online platforms are done incrementally, allowing small changes to build into something new over various versions – not the case here. Do you write a lot of content on WordPress platforms? Well, you are going to have to make some adjustments to your habits because the new Gutenberg Editor is bringing even more options and customization to your editing experience. A new theme is one the way as well (Twenty Nineteen Theme, obviously). There are, however, some major considerations to make going into WordPress 5.0.

Update and Test!

When it comes to these major updates it’s important to keep in mind that without testing and making adjustments, you could break some elements of your website. Releases on this scale typically affect everything, especially when it comes to plugins. Third-party plugins can often update irregularly or not at all, so testing compatibility is of the utmost importance when leading up to the release of WordPress 5.0.  The last thing you want is a broken website because you didn’t take the time to prepare, there are plenty of ways to pretest as WordPress has its own beta options and you can even try the Gutenberg editor early!

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There will always be a need for retail stores. Whether it is someone looking for a new fan or busy shopping for commercial lighting, there will always be a need for a physical location. Some industries simply require that in-person touch to make a sale, but that doesn’t mean they don’t need a digital presence.

More and more, customers are first looking online – and increasingly mobile – for a retail store to fit their needs. This is a double-edged sword for retailers though. On one hand, the customer is already ready to buy – they are trying to find a store right now! On the other hand, you have to find a way to make sure your name is the one they see.

Marketing for retail can be a little tricky online, so here are the most important things unique to digital marketing for retail businesses.

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