When My Pet Naturally came to Promotion LA during the COVID-19 pandemic looking for a complete remodel of their web development, we knew we had some intense work to do. Making sure that this pet store had a new, fresh website, complete with an e-commerce page, tons of pictures and an expansive marketing campaign was a challenge worth taking.

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With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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Though Promotion LA prides itself on making fantastic websites and amazing marketing campaigns, we also work hard to implement the best organic search engine optimization, or SEO, and SEO listings. These tactics help the websites we create become top searches for search engines, such as Google. Otherwise, what is the point in making a website if no one ever sees it?

But what exactly does all this mean? So you can properly understand what Promotion LA does for its clients, let’s take a look at SEO and SEO listings and how Promotion LA then implements them for our customers.

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There are millions and millions of websites, and someone had to make each one. Creating a website from scratch can be a daunting process, especially if you don’t have a well thought out website development process.

Think of it this way – the website is the face of your company. You want to make sure it is a good website that beats your competition and brings in your target audience. To do this, you need to implement a thorough web development process to ensure you hit every step.

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If you are looking to expand your company’s success through social media, you are not alone. Utilizing social media marketing to immediately reach a bigger audience is a smart idea. But you might be asking yourself: What is social media marketing? How do I use it for my business? Why is it important? Let’s take a look at social media marketing.

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With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that fall under five specific types of social media.

These types of social media cover written content, visual content, blogging, reviews, shopping and more. To better engage existing clients or get new ones, try to mix and match as many of these social media types as possible. You can also use these types of social media to create leads and sales for your company.

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Like every other business in the country, Coronavirus has affected Promotion LA. We’ve had to change the way we operate to keep our staff and clients safe and happy during this time. We’ve had to evolve how we work, how we interact with clients and how we cater to their needs.

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If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising involve and rely on one another, but they are separate fields that should not be interchanged with one another. Knowing the differences between advertising and marketing can help you create the perfect strategies for both.

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Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company.

You want to create a lasting impact that builds a connection and trust with your consumers. The ultimate goal is to make them feel like they are a part of your brand so they start spreading your brand for you. That is why you should know how to build a brand that accomplishes all these goals and more.

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