Meta tags are the descriptive sentences that give search engines an idea of what your website or content is about. Meta tags are not usually outright present in the content, so users do not see them. Without proper meta tags, your website’s ranking and listings will suffer. Essentially, you want to give Google as much information as possible about your website or page so that it can be properly indexed. If there are inaccuracies (or worse, blank tags), your page’s performance will suffer and you won’t see any traffic. Read on to learn more about meta tags and why they’re important to use when creating web content.

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Google analytics and SEO rankings are some of the most important tools and collections of data present on the internet. Your website needs to be appropriately formatted and filled to rank high and not be lost in the void. With a sufficient and effective website, you’ll receive more traffic, see more customers, and see conversions. The key to this, though, is ensuring that users can find what they’re looking for when they go to your site. To do this, you’ll need proper H1 and H2 tags separating the content. Let’s take a closer look at these headers and how they affect the viability of your website.

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