Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones. 

reno slogan

Photo by Manny Becerra on Unsplash

Defining “Slogan” and “Tagline”

The best place to begin is with the basics. A slogan, in a marketing context, is a brief attention-grabbing phrase used in advertising and marketing strategies. A tagline is more like a catchphrase specifically tied to the essence of a brand.


Photo by Tachina Lee on Unsplash

So, What’s the Difference Between a Slogan and a Tagline? 

The difference between a slogan and a tagline is in the application. Slogans address your company’s “why?”, or why customers should pick your company over a competitor. A tagline, however, is a more general phrase used to capture the essence of your brand.

slogan hashtag

Photo by George Pagan III on Unsplash

Taglines v Slogans

Nike’s slogan is “Just Do It”, but its tagline is “Inspiration and Innovation for Every Athlete in the World.”

FedEx’s slogan is “The World on Time”, but its classic tagline is “When it Absolutely, Positively has to be There Overnight.”

Apple’s is “Think Different”, but its tagline is, “Does More. Costs Less. It’s that Simple.”

Slogans are a little more widely known than taglines, so here are a few of our favorites.

Arby’s: “We Have the Meats”
McDonald’s: “I’m Lovin’ It”
California Milk Processor Board: “Got Milk?”
L’Oreal Paris: “Because You’re Worth It.”
Coca-Cola: “Open Happiness”
Wheaties: “The Breakfast of Champions”
Dunkin’ Donuts: “America Runs on Dunkin'”
Verizon Wireless: “Can You Hear Me Now?”

What’s your company’s tagline or slogan? If you don’t have one yet, why wait? Reach out to Promotion LA and let us help you come up with a shiny new slogan and tagline for your brand! We can’t wait to hear all about what you do and why you do it.

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Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!

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With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising involve and rely on one another, but they are separate fields that should not be interchanged with one another. Knowing the differences between advertising and marketing can help you create the perfect strategies for both.

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If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, even though they aren’t. Let’s address all these questions and concerns when you ask what is SEO and SEM?

Before we delve into what is SEO and SEM, you should know that the two relate to search marketing; SEO and SEM both deal with how your website is perceived through search engine results pages, or SERPs, with the goal of driving more traffic to your website. This means SEO and SEM rely on specific keywords to drive that traffic. They also require you so know your target audience so you can utilize those specific keywords in your webpages.

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If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.

So what is the difference between a copywriter and a content writer? And who should you hire?

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One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky.

What is Pay Per Click Advertising?

Pay per click advertising is an online advertising model that lets advertisers pay each time an online user clicks on their advertisement. It is a way of essentially buying visitors to the website since getting visitors to your specific website can be highly competitive sometimes.

There are different types of PPC with the most common being paid search advertising. This is when an advertisement appears to the side when someone searches for something online. Other PPC advertising includes display advertising and remarketing.

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One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? Or how can you guarantee people understand your business? One strategy is word of mouth.

What is Word of Mouth?

Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.

Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.

Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.

You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.

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