If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising involve and rely on one another, but they are separate fields that should not be interchanged with one another. Knowing the differences between advertising and marketing can help you create the perfect strategies for both.Read More
If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, even though they aren’t. Let’s address all these questions and concerns when you ask what is SEO and SEM?
Before we delve into what is SEO and SEM, you should know that the two relate to search marketing; SEO and SEM both deal with how your website is perceived through search engine results pages, or SERPs, with the goal of driving more traffic to your website. This means SEO and SEM rely on specific keywords to drive that traffic. They also require you so know your target audience so you can utilize those specific keywords in your webpages.Read More
If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.
So what is the difference between a copywriter and a content writer? And who should you hire?Read More
If you are currently building up a product, company or brand, the next step you need to consider is creating a logo. Designing and implementing a logo is not always the easiest, with these tips, you can hopefully create the best one possible.
What is a Logo?
A logo is the face of your brand or company; it is the first impression for potential customers. It is made up of colors, shapes, fonts and images that are meant to draw people to you. Use unique fonts or symbols that are relevant to your brand to entice customers. In other words, your logo should convey the spirit of your brand to customers within a matter of seconds and leave an impression so that the audience comes back to your brand.Read More
One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky.
What is Pay Per Click Advertising?
Pay per click advertising is an online advertising model that lets advertisers pay each time an online user clicks on their advertisement. It is a way of essentially buying visitors to the website since getting visitors to your specific website can be highly competitive sometimes.
There are different types of PPC with the most common being paid search advertising. This is when an advertisement appears to the side when someone searches for something online. Other PPC advertising includes display advertising and remarketing.Read More
One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? How can you guarantee people understand your business? One strategy is word of mouth.
What is Word of Mouth?
Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.
Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.
Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.
You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.Read More
In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing tool for medium and large-sized businesses alike. When you sign up with one of Yext’s plans, their algorithm compiles all of your business information, i.e. name, means of contact, services and location into one database, thus ensuring consistent listing information across the board, which also helps improve your ranking in relevant Google searches.Read More
When it comes to social media platforms, Google + was always a bit of an anomaly. It wasn’t as image-focused as its competitors like Instagram, its messenger services were a step below that of Facebook and its posts were not as simple and user-friendly as Twitter. In all regards, it wouldn’t be out of place to call it a jack of all trades, and master of none. Though it surely had some loyal followers over the years, things have changed majorly for the platform as it will be shutting down over the coming months. So in this blog, we would like to take a moment to reflect on what went wrong, and what this says about finding the right set of social media platforms that work for you.
Security is Key
One of the major reasons for Google + shutting down is a series of leaks that have taken place over the years. Google relies heavily on managing A LOT of data from its users, and are capable of getting information that is very hard to come by without express permissions from the user. When something leaks from them, it is a big, BIG deal. The last major leak from Google + affected 52 million users and was as recent as December 2018. This actually caused Google to accelerate plans for shutting down its Google + service, which just proves how important strong security is to maintaining successful social media platforms.Read More
At Promotion LA, we’ve established ourselves as a digital marketing agency. With that being said, we specialize in more than just handling a brand’s digital marketing strategies and campaigns. We consider ourselves a full-service creative agency because we can produce content to drive a campaign as well as derive a strategy for the campaign.
Content is at the center of all successful campaigns. High-quality imagery and text will push a campaign to its highest optimum level of success and it is imperative that your campaigns are driven by customized, original material.
But what are the best steps to generating quality content?Read More
Every business (big or small) should reevaluate their business at the start of the New Year. Just as people think about their resolutions, businesses should consider some as well. Since we work primarily with small businesses, we thought we would put together a list of five New Year’s resolutions for small businesses. Be sure to keep these 5 resolutions in mind as you plan 2018.
#1. Reflect on Mistakes
Before you can move forward with making any changes to your business or business goals, it’s best if you reflect on the mistakes that were made by your business. Whether these mistakes were made by you, employees, or other staff, you really should spend time thinking about what happened and what your role was. This is the difference between a weak and a strong business. A weak business will fail if the employers never think about how they can avoid the mistakes that were previously made. Of course, those who don’t take this step are doomed to repeat the same mistakes over and over again. Having made a lot of repeated mistakes ourselves, we know that this first resolution can be difficult but ultimately it is a necessary resolution to begin a better year.Read More