Google is God when it comes to organic search. In fact, the word “Google” has even become a verb for doing online research. Even if we didn’t actually use Google at all. That’s pretty incredible, right? Odds are that most people on the planet use Google when they complete an online search, though. As of January 2021, Google hosted nearly  92.47% of the world’s online searches, but that still leaves the other 7.53%. A majority of this percentage is powered by Bing. At this point, you may ask; is that percentage even notable enough to care about? Is it Worth it to Optimize Your Business Website on Bing? If it is, what are the behaviors of Bing users and do they fall into a set demographic? We’ll answer these questions and more!

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Search Engines Other Than Google

There are a number of search engines other than Google. Their user base is much smaller and some of them have been the victim of memes and jokes over the years (we’re looking at you, Bing), but that doesn’t mean that their ROIs are anything to laugh at. Many search platforms have risen and fallen over the last few decades- having been acquired by larger companies- some of which people haven’t used since the late 90s and early 2000s.

  • Google: 85,86%
  • Bing: 6.84%
    • Yahoo!: 2.76%
  • Baidu: 0.55%
  • Yandex: 0.59%
  • Other: 3.4%

(Stats according to Statista.com)

Google and Microsoft’s Bing are the two largest competitors for search engine supremacy in the US, but there are a number of smaller search engines with special features in the other category. We’ll talk about them and how they work in a different blog post.

Bing’s Organic Search

Just because your site ranks well on Google does not mean it ranks well on Bing, too. The reason for this is that these search engines have different ways of returning search results to users based on the text they typed into the search bar. In short, a result that did not grace Google’s top three pages might show up on Bing’s.

Exact Match Domains: Or, only results matching the exact text input are returned to the user. Sticking to verbatim keyphrases and keywords will help with this.

Use Bing Places: When you list and claim your business on Bing Places, your local SEO performance will improve exponentially. You can improve your business by improving SEO through Bing’s Webmaster Tools. By adding this component to your marketing toolkit, you can employ categories and tags to help Bing understand your website’s content.

On-Page SEO is Key: Bing likes verbatim in-text keywords and phrases in H2 page headers, meta descriptions and web content much more than it likes any SEO done off-page.

Social Media Presence Matters: Bing factors in social media search rankings, as well- so ensure that your business is ranking well on those sites, too. A consistent, genuine social media presence factors more heavily into Bing’s algorithm than it does on Google’s.

Unique Content: When you create SEO-optimized unique content between 2,100-2,400 words, Bing will reward your site in its algorithm. It values quality over quantity, so taking that into account will be important when optimizing for Bing.

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Why Optimize Your Site for Bing?

Higher ROI: Analytically, Bing users on average have a lower bounce rate and are much more likely to spend not only more time on your webpage, but to subscribe to your website’s email and engage with more affiliate links.

Lower Competition: In 2019, 126 million users in the United States alone performed 6 billion Bing-powered searches. That year, Bing owned 36% of the US desktop search market. Here’s what that says to us: that’s a lot of business to be missing out on! With less competition, it’s so much easier for your marketing strategies to cut through the noise and bring more unique users to your website.

Windows Devices Bring in Bing Searches: There are loads of PC users that own Windows devices globally, and for those devices, Bing is the default home search engine. There are a staggering 1.5 billion Windows-powered devices, and 900 million of them are supported by Windows 10 which directs a lot of search traffic through Bing.

Cortana and Alexa Voice Search: As voice search is a digital marketing trend of 2021 and because Alexa and Cortana are 2 of the 3 most widely-used personal assistant AIs on the market today, and they are both powered by Bing, not optimizing for them is an error that shouldn’t be overlooked.

Yahoo! is Powered by Bing: Yahoo! is the third most-used search engine, and it’s also powered by Bing, therefore it uses the same algorithm.

bing demographics

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Bing’s User Demographic

According to Wordstream, Bing users typically:

  • Average 45 years of age 
  • Are more educated. Half of all Bing users have a college degree, and 17% of those have an advanced degree.
  • Have a higher socioeconomic status. A third of Bing users have household incomes of over $100K
  • Spend More. Bing users spend 35% more money than the average Google user.
  • Are Married, where 30% are parents
  • Tend to focus on automotive, real estate, and travel-based purchases.

Take the stress and work out of your business’s website optimization by letting Promotion LA handle the SEO optimization of your business webpage. We’ll ensure that we optimize your business website on Bing and Google alike. Drop us a line to increase your web traffic conversion rate!

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Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know that you’re not just going to need a  marketing team to recover, but business analysts that intimately understand what you do and how the marketing space shifts and changes.

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A Flexible Partner for a Volatile Market

Promotion LA has been operating in the marketing space since 1984 before the digital age even got its start. We were there when marketing transitioned from direct mailers and print catalogs to social media management and web development. In fact, many of our original clients are still with us today! We’re no stranger when it comes to keeping abreast of changing marketing trends.

 

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Promotion LA’s Logo

Getting back to business is crucial, so what you need is a hands-on business partner that is as flexible as you need to be to help you maximize cash flow in this unpredictable market. When you work with Promotion LA, you should come to expect swift communications and decision making. Rigid boards that rely on long deliberation processes and take weeks to come to a decision are things of the past. To keep a company alive and thriving, stick with a team of business analysts and marketing professionals that will continually and successfully put you in front of your customers- no matter what the market is doing.

delivery getting back to business

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How are Other Companies Getting Back to Business?

It’s been a year of shuttered windows and office closures all across the country, and across the world. With the vaccine rolling out in all 50 states, it is too early to tell what kind of impact it’s going to have on our businesses. What we do know, however, is what companies are doing to stay in business while staying ahead of this spontaneous market.

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Food Service

  • Restaurants offering catering services are now offering individual lunchboxes to prevent any communal buffet situations.
  • The use of 3rd party delivery and pick-up services like UberEats, DoorDash, GrubHub, and Postmates are also great ways to keep orders flowing in. Contactless delivery is key.
  • When your brick and mortar store is mixed in with neighbors who have gone out of business, posting a large, “we’re open” sign out front will go a long way to bringing customers into the store to place take-out orders.

Photo by Roberto Cortese on Unsplash

Retail

  • Having an online store that is easy to navigate (aka is user-friendly) will turn over higher conversion rates.

free delivery getting back to business

General

  • Promoting “Order Online” and “Pick Up” options are great, too.
  • Posting disclaimers on your webpage about any changes to your usual business hours, masking requirements, and shipping changes for all online orders is a great way to get vital information to your customers.
  • Offering free delivery is a great way to convert sales, too.

cashflow

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Maximizing Your Cash Flow

We’ll work with you to find a marketing strategy custom-fit for your company that will help you maximize your cash flow while helping you on your journey to getting back to business. We won’t burden you with expensive outreach campaigns just because. Instead, we’ll analyze your digital marketing standing and take into account how you match up with your competitors. From there, we’ll advise you on the most effective (and most cost-effective) methods of increasing your visibility online and converting window shoppers to loyal customers.

 

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We’ve heard so many heartbreaking stories about entrepreneurs and business owners who thought 2020 was their year. They’d put in the work in 2019 to make their goals a reality— whether it was about expanding their workforce threefold or refreshing their menu and adding a live music rotation to their restaurant’s dining experience. Only, they never got to reap the rewards of their labor before the pandemic drove them from their offices and into their homes.

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Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!

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Promotion LA isn’t just an advertising firm, we’re a business and marketing consultant that understands what you do and how you do it. Not only does the Promotion LA team work hard to ensure that we know what you want and need out of your next marketing project, but your business goals, as well. We make it our business to become specialists in your niche industry so that we can better serve you and your company. Promotion LA has been in the advertising industry since 1982, so keeping abreast of the latest and greatest trends in digital marketing including web design, website creation, SEO, social media marketing, and more is a huge part of what we do.

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When My Pet Naturally came to Promotion LA during the COVID-19 pandemic looking for a complete remodel of their web development, we knew we had some intense work to do. Making sure that this pet store had a new, fresh website, complete with an e-commerce page, tons of pictures and an expansive marketing campaign was a challenge worth taking.

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With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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