With so much competition online, it’s tough to stand out. There isn’t just one way to break out of the pack, though. Your social media marketing tactics need to reflect your industry and brand.Read More
Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones.Read More
Choosing your website’s color scheme is an important decision to make. Not only does your website represent the digital identity of your company, but it’s one of the first things a potential customer will notice. This means that you’ll need to make an excellent first impression. With this said, your website’s color scheme will typically need to follow your brand’s style guide. If you don’t have a brand style guide, then we encourage you to use the color wheel while taking into account your product’s packaging as well as your industry.Read More
Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!Read More
After a long harrowing year, we’ve decided to cast out a net and reel in some of 2020’s most stunning holiday commercials. From story, visuals, to solid calls to action that deliver holiday-spiced embraces, here are five commercials that put a twinkle in our eye!Read More
One of Promotion LA’s main services is marketing, and we specifically offer social media marketing and create in-depth, flawless social media campaigns for our clients. These social media campaigns encompass paid and organic social media, ads and more. Let’s take a look at what social media campaigns are and an example of a campaign that we currently offer one of our clients.Read More
With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.
Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.Read More
With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that fall under five specific types of social media.
These types of social media cover written content, visual content, blogging, reviews, shopping and more. To better engage existing clients or get new ones, try to mix and match as many of these social media types as possible. You can also use these types of social media to create leads and sales for your company.Read More
Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company.
You want to create a lasting impact that builds a connection and trust with your consumers. The ultimate goal is to make them feel like they are a part of your brand so they start spreading your brand for you. That is why you should know how to build a brand that accomplishes all these goals and more.Read More