tagline jacket

The Difference Between a Slogan and a Tagline

Advertising, Branding, Commercials, Marketing, , ,
24
Feb 2021

Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones. 

reno slogan

Photo by Manny Becerra on Unsplash

Defining “Slogan” and “Tagline”

The best place to begin is with the basics. A slogan, in a marketing context, is a brief attention-grabbing phrase used in advertising and marketing strategies. A tagline is more like a catchphrase specifically tied to the essence of a brand.

question

Photo by Tachina Lee on Unsplash

So, What’s the Difference Between a Slogan and a Tagline? 

The difference between a slogan and a tagline is in the application. Slogans address your company’s “why?”, or why customers should pick your company over a competitor. A tagline, however, is a more general phrase used to capture the essence of your brand.

slogan hashtag

Photo by George Pagan III on Unsplash

Taglines v Slogans

Nike’s slogan is “Just Do It”, but its tagline is “Inspiration and Innovation for Every Athlete in the World.”

FedEx’s slogan is “The World on Time”, but its classic tagline is “When it Absolutely, Positively has to be There Overnight.”

Apple’s is “Think Different”, but its tagline is, “Does More. Costs Less. It’s that Simple.”

Slogans are a little more widely known than taglines, so here are a few of our favorites.

Arby’s: “We Have the Meats”
McDonald’s: “I’m Lovin’ It”
California Milk Processor Board: “Got Milk?”
L’Oreal Paris: “Because You’re Worth It.”
Coca-Cola: “Open Happiness”
Wheaties: “The Breakfast of Champions”
Dunkin’ Donuts: “America Runs on Dunkin'”
Verizon Wireless: “Can You Hear Me Now?”

What’s your company’s tagline or slogan? If you don’t have one yet, why wait? Reach out to Promotion LA and let us help you come up with a shiny new slogan and tagline for your brand! We can’t wait to hear all about what you do and why you do it.

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color scheme

Choosing a Website Color Scheme

Branding, Creativity, Web Development, , , ,
10
Feb 2021

Choosing your website’s color scheme is an important decision to make. Not only does your website represent the digital identity of your company, but it’s one of the first things a potential customer will notice. This means that you’ll need to make an excellent first impression. With this said, your website’s color scheme will typically need to follow your brand’s style guide. If you don’t have a brand style guide, then we encourage you to use the color wheel while taking into account your product’s packaging as well as your industry. 

What is a Color Scheme and How is it Used?

A color scheme is a collection of colors, or a color palette, selected used to design or create something. In your case, these are the colors you or your web designers will use when choosing and coloring elements on your website.

You may be wondering: what does the color wheel have to do with the color scheme of my company website? Isn’t that something I learned about in grade school art class? In short, it has everything to do with it. It’s certainly funny how things have a way of becoming relevant again! 

Typically, color palettes are split into two categories: primary and secondary colors. As their names might suggest, primary colors are generally front and center and used for large website elements. Secondary colors, however, are usually used sparingly and for accent elements.

Choosing a Color Scheme for Your Website

color wheel umbrellas

Photo by Malte Bickel on Unsplash

Understanding the color wheel is a great place to start when choosing a color scheme for your website. The color wheel is divided into three categories: primary, secondary, and tertiary colors. Primary colors include red, yellow, and blue. These are the foundational colors of the color wheel. Secondary colors are any combination of the aforementioned primary colors, and include purple, green, and orange. Tertiary colors are any combination of a primary color and a secondary color, and include blue-violet, yellow-green, red-violet, yellow-orange, etc.

color scheme donuts

Photo by Heather Ford on Unsplash

Understanding color combinations is the next step when choosing an appropriate color scheme for your website. Depending on the color combinations you choose, you’ll be sending a very particular message to your website visitor. We’ll make sure that you’re sending the right one. The relationships between colors are sorted into three different categories: analogous, complementary, and triadic. An analogous color combination is comprised of colors that sit side by side on the color wheel, and tend to convey a contemporary and modern aesthetic. A complementary color combination hinges on the logic that opposites attract. When you select two colors that lay on opposite sides of the color wheel, you create a complementary color combo! Finally, a tertiary color combination is probably the most flexible of the color combinations we’ve discussed so far. Any colors that sit at a 120-degree angle from each other are considered tertiary color combinations.

blue green color scheme

Photo by Quinton Coetzee on Unsplash

Color psychology is also an important factor to consider when deciding your website’s color scheme. Because many believe that every color triggers a different emotional response, it’s no surprise that color does 50% of the heavy lifting when it comes to brand perception. Having a good understanding of the meaning behind each color, you can choose them we much more confidence. We recommend checking out this blog for additional information regarding colors and their meanings.

What do you want your website to convey?

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print marketing strategies

5 Creative Marketing Strategy Ideas

Advertising, Blog, Branding, Commercials, Marketing, PPC, SEO, Social Media, Web Development, ,
13
Jan 2021

Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!

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Benny's Tacos

Promotion LA’s 16-Year Relationship with Benny’s Tacos

Advertising, Blog, Branding, Creativity, Marketing, SEO, Social Media, Web Development, , , , , ,
05
Oct 2020

With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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Types of social media

The 5 Types of Social Media

Blog, Branding, Community, Social Media, , , , , , , , , , , , , ,
20
Jul 2020

With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that fall under five specific types of social media.

These types of social media cover written content, visual content, blogging, reviews, shopping and more. To better engage existing clients or get new ones, try to mix and match as many of these social media types as possible. You can also use these types of social media to create leads and sales for your company.

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how to build a brand

7 Tips on How to Build a Brand for Your Company

Branding, Creativity, , , , ,
08
Jun 2020

Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company.

You want to create a lasting impact that builds a connection and trust with your consumers. The ultimate goal is to make them feel like they are a part of your brand so they start spreading your brand for you. That is why you should know how to build a brand that accomplishes all these goals and more.

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What is SEO and SEM

What is SEO and SEM?

Advertising, Blog, Branding, Marketing, SEO, Web Development, , , , ,
25
May 2020

If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, even though they aren’t. Let’s address all these questions and concerns when you ask what is SEO and SEM?

Before we delve into what is SEO and SEM, you should know that the two relate to search marketing; SEO and SEM both deal with how your website is perceived through search engine results pages, or SERPs, with the goal of driving more traffic to your website. This means SEO and SEM rely on specific keywords to drive that traffic. They also require you so know your target audience so you can utilize those specific keywords in your webpages.

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