With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that fall under five specific types of social media.

These types of social media cover written content, visual content, blogging, reviews, shopping and more. To better engage existing clients or get new ones, try to mix and match as many of these social media types as possible. You can also use these types of social media to create leads and sales for your company.

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Like every other business in the country, Coronavirus has affected Promotion LA. We’ve had to change the way we operate to keep our staff and clients safe and happy during this time. We’ve had to evolve how we work, how we interact with clients and how we cater to their needs.

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If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.

So what is the difference between a copywriter and a content writer? And who should you hire?

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Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.

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Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords.
Knowing what keywords are and why they are important to your web presence might change everything you know about your website.

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One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky.

What is Pay Per Click Advertising?

Pay per click advertising is an online advertising model that lets advertisers pay each time an online user clicks on their advertisement. It is a way of essentially buying visitors to the website since getting visitors to your specific website can be highly competitive sometimes.

There are different types of PPC with the most common being paid search advertising. This is when an advertisement appears to the side when someone searches for something online. Other PPC advertising includes display advertising and remarketing.

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One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? How can you guarantee people understand your business? One strategy is word of mouth.

What is Word of Mouth?

Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.

Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.

Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.

You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.

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WordPress 5.0 is on its way! Normally updates to online platforms are done incrementally, allowing small changes to build into something new over various versions – not the case here. Do you write a lot of content on WordPress platforms? Well, you are going to have to make some adjustments to your habits because the new Gutenberg Editor is bringing even more options and customization to your editing experience. A new theme is one the way as well (Twenty Nineteen Theme, obviously). There are, however, some major considerations to make going into WordPress 5.0.

Update and Test!

When it comes to these major updates it’s important to keep in mind that without testing and making adjustments, you could break some elements of your website. Releases on this scale typically affect everything, especially when it comes to plugins. Third-party plugins can often update irregularly or not at all, so testing compatibility is of the utmost importance when leading up to the release of WordPress 5.0.  The last thing you want is a broken website because you didn’t take the time to prepare, there are plenty of ways to pretest as WordPress has its own beta options and you can even try the Gutenberg editor early!

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There will always be a need for retail stores. Whether it is someone looking for a new fan or busy shopping for commercial lighting, there will always be a need for a physical location. Some industries simply require that in-person touch to make a sale, but that doesn’t mean they don’t need a digital presence. With retail stores comes a need for digital marketing for retail businesses.

More and more, customers are first looking online – and increasingly mobile – for a retail store to fit their needs. This is a double-edged sword for retailers though. On one hand, the customer is already ready to buy – they are trying to find a store right now! On the other hand, you have to find a way to make sure your name is the one they see.

Marketing for retail can be a little tricky online, so here are the most important things unique to digital marketing for retail businesses.

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