Choosing your website’s color scheme is an important decision to make. Not only does your website represent the digital identity of your company, but it’s one of the first things a potential customer will notice. This means that you’ll need to make an excellent first impression. With this said, your website’s color scheme will typically need to follow your brand’s style guide. If you don’t have a brand style guide, then we encourage you to use the color wheel while taking into account your product’s packaging as well as your industry. 

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When My Pet Naturally came to Promotion LA during the COVID-19 pandemic looking for a complete remodel of their web development, we knew we had some intense work to do. Making sure that this pet store had a new, fresh website, complete with an e-commerce page, tons of pictures and an expansive marketing campaign was a challenge worth taking.

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With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising involve and rely on one another, but they are separate fields that should not be interchanged with one another. Knowing the differences between advertising and marketing can help you create the perfect strategies for both.

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Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company.

You want to create a lasting impact that builds a connection and trust with your consumers. The ultimate goal is to make them feel like they are a part of your brand so they start spreading your brand for you. That is why you should know how to build a brand that accomplishes all these goals and more.

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Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.

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People write blogs for a variety of topics: travel, beauty, food, family, cars, technology, fashion. Today, we are going to focus on how to write a blog for your business – specifically, how to create content that is centered around a specific idea or question that is relevant to your industry.

You want to use blogs to promote your business and drive traffic to your website in the hope that you will get new customers. Even better, once those customers get to your website, you hope they will start sharing it with others, and then so on. This means the goal of your blog is to engage with your intended audience by addressing any questions or concerns they might have in relation to your business. Obviously, don’t write a blog on how to get ink stains out of clothes if your business is about exotic pets. Make your blog thought-provoking and interesting.

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Due to the increased pressure from advocacy groups and potential litigation, websites for disabled persons have become a hot topic in the world of web development. One in five Americans have some kind of disability, and having websites that accommodate certain disabilities do wonders for helping them live their day to day lives. The internet has become essential to living a productive life and managing the daily tasks that come with it – it’s only fair to make sure as many people as possible can access it. With this in mind, here are a few things you can do to make your website disabled-friendly.

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