If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising involve and rely on one another, but they are separate fields that should not be interchanged with one another. Knowing the differences between advertising and marketing can help you create the perfect strategies for both.

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Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company.

You want to create a lasting impact that builds a connection and trust with your consumers. The ultimate goal is to make them feel like they are a part of your brand so they start spreading your brand for you. That is why you should know how to build a brand that accomplishes all these goals and more.

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Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.

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People write blogs for a variety of topics: travel, beauty, food, family, cars, technology, fashion. Today, we are going to focus on how to write a blog for your business – specifically, how to create content that is centered around a specific idea or question that is relevant to your industry.

You want to use blogs to promote your business and drive traffic to your website in the hope that you will get new customers. Even better, once those customers get to your website, you hope they will start sharing it with others, and then so on. This means the goal of your blog is to engage with your intended audience by addressing any questions or concerns they might have in relation to your business. Obviously, don’t write a blog on how to get ink stains out of clothes if your business is about exotic pets. Make your blog thought-provoking and interesting.

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Due to the increased pressure from advocacy groups and potential litigation, websites for disabled persons have become a hot topic in the world of web development. One in five Americans have some kind of disability, and having websites that accommodate certain disabilities do wonders for helping them live their day to day lives. The internet has become essential to living a productive life and managing the daily tasks that come with it – it’s only fair to make sure as many people as possible can access it. With this in mind, here are a few things you can do to make your website disabled-friendly.

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At Promotion LA, we’ve established ourselves as a digital marketing agency. With that being said, we specialize in more than just handling a brand’s digital marketing strategies and campaigns. We consider ourselves a full-service creative agency because we can produce content to drive a campaign as well as derive a strategy for the campaign.

Content is at the center of all successful campaigns. High-quality imagery and text will push a campaign to its highest optimum level of success and it is imperative that your campaigns are driven by customized, original material.

But what are the best steps to generating quality content?

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Instagram is a tool that is becoming increasingly popular in this generation. If you’re not familiar with Instagram, it is a picture sharing app with filter presets that can turn any ordinary photographer into a professional! Well, not exactly, but if you use your imagination then anything is possible.

Anyway, Instagram is not only an artsy photo-sharing application, but it is also a great tool for brands to build and grow their social media presence. On Instagram, you have the ability to run paid ad campaigns to target specific audiences, but there are organic steps to take before reaching that point.

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1. Hiring a Web Designer

This is the first and the most important step for a small business to avoid website design mistakes. However finding a web designer is not an easy task, especially when most small business owners are so focused on their business that they don’t have the necessary time or skills to find a web designer. Even when one is found, most regular web designers focus more on their design aesthetic, instead of focusing on your business, your business goals, and your consumer.

Although there are some qualified web designers out there, we know that not all consider your needs. That’s the difference between an average web designer who has the skills and an amazing web designer who will build you a website with all of the variables that you need for your business to succeed, which include content, call to action, engaging your audience, and original photos. As a small business, you should be looking for a web designer or agency that can include all of those because it’s great to have a nice looking website, but it won’t make a difference if people can’t find it because it lacks the necessities.

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#Impact #SuccessfulHashtags

Before social media gained buzz, a hashtag was merely the # symbol on your telephone. Now it’s served as the primary tool to draw attention to your profile and to bring millions of users together on social media. What began on Twitter, spread rapidly over to Instagram, Facebook, Google+, and Pinterest. Even though many social media users employ hashtags to boost and market their content, business brands and digital marketers can reap in the benefits of successful hashtags as well.

Hashtags are making it much easier for users to search and discover businesses that are relevant to their interests. As we are a digital marketing agency that is aware of the impact of hashtags and utilizes them to help our clients reach a vast amount of potential customers, we want to take the time to explore with you the relevance of successful hashtags in order to understand the landscape of social media marketing and what it can do for a young, growing small business.

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