Ever since we were founded in 1982, we have been devoted to serving the small businesses of Los Angeles with top-of-the-line marketing services. 

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Google is God when it comes to organic search. In fact, the word “Google” has even become a verb for doing online research. Even if we didn’t actually use Google at all. That’s pretty incredible, right? Odds are that most people on the planet use Google when they complete an online search, though. As of January 2021, Google hosted nearly  92.47% of the world’s online searches, but that still leaves the other 7.53%. A majority of this percentage is powered by Bing. At this point, you may ask; is that percentage even notable enough to care about? Is it Worth it to Optimize Your Business Website on Bing? If it is, what are the behaviors of Bing users and do they fall into a set demographic? We’ll answer these questions and more!

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With the world in a state of upheaval (still), it can be tough to predict what the market is going to do next, but luckily we’re here to help. We’re at the end of the last quarter of 2021 and the year is rocking and rolling, so we wanted to take a moment to share some of the top digital marketing trends of 2021 thus far.

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Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know that you’re not just going to need a  marketing team to recover, but business analysts that intimately understand what you do and how the marketing space shifts and changes.

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We’ve heard so many heartbreaking stories about entrepreneurs and business owners who thought 2020 was their year. They’d put in the work in 2019 to make their goals a reality— whether it was about expanding their workforce threefold or refreshing their menu and adding a live music rotation to their restaurant’s dining experience. Only, they never got to reap the rewards of their labor before the pandemic drove them from their offices and into their homes.

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Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones. 

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Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.

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Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!

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