Los Angeles is home to numerous shopping centers, malls, and plazas. It’s one of the most famous cities in the world, and visitors come from thousands of miles away just to see the sights, from the Hollywood sign to the walk of fame to Malibu beach to historic downtown. Of course, the locals also love to go out on the town and treat themselves. To accommodate everyone, strips and plazas need to have a variety of businesses and services – and Sunset Plaza achieves exactly that.

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Digital marketing is the newest form of advertising. The internet has only been fully commercialized in America since about 1995. In a little more than 25 years, the landscape of the world changed; businesses suddenly became able to reach customers on every content of every demographic. Thanks to the rapid shift, new methods of marketing needed to be cultivated – and with each new or popular platform, each new mode of communication, there’s seemingly no stop to the need for change.

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The Digital Marketing Process of Promotion LA

Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements in high-traffic areas, or cultivate a presence on a platform they use a lot. It’s not as simple as paying for a prime-time commercial and hoping you’ll attract eyes and dollars.

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7 Essential Roles for Marketing Teams

Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind.

As the saying goes, “Change or be changed.”

30 years ago, who was needed on a marketing team? Sales reps and consultants, writers and designers. Now, those same roles still exist, but they’ve transformed in the digital age. Potential reach has increased exponentially and the avenues for exposure have greatly expanded. With the advent of the internet, life has irrevocably altered. Do you still need the essential roles that have historically been a part of marketing? Do you need to invent a new role specifically for your brand? How big should your team be to prevent burnout and logjams? Really, you need to ask yourself: Who do I need for my marketing team? It’s not an easy question, but fortunately, we have the answers.

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Ever since we were founded in 1982, we have been devoted to serving the small businesses of Los Angeles with top-of-the-line marketing services. 

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Google is God when it comes to organic search. In fact, the word “Google” has even become a verb for doing online research. Even if we didn’t actually use Google at all. That’s pretty incredible, right? Odds are that most people on the planet use Google when they complete an online search, though. As of January 2021, Google hosted nearly  92.47% of the world’s online searches, but that still leaves the other 7.53%. A majority of this percentage is powered by Bing. At this point, you may ask; is that percentage even notable enough to care about? Is it Worth it to Optimize Your Business Website on Bing? If it is, what are the behaviors of Bing users and do they fall into a set demographic? We’ll answer these questions and more!

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With the world in a state of upheaval (still), it can be tough to predict what the market is going to do next, but luckily we’re here to help. We’re at the end of the last quarter of 2021 and the year is rocking and rolling, so we wanted to take a moment to share some of the top digital marketing trends of 2021 thus far.

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Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know that you’re not just going to need a  marketing team to recover, but business analysts that intimately understand what you do and how the marketing space shifts and changes.

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