Category: Marketing

Understanding Pay Per Click (PPC) Advertising

One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky. What is Pay Per Click Advertising? Pay per click advertising is an online advertising model that lets advertisers pay each time an online user […]

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How You Can Utilize Word of Mouth to Expand Your Business

How You Can Utilize Word of Mouth to Expand Your Business

One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? Or how can you guarantee people understand your business? One strategy is word of mouth. What is Word of Mouth? […]

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Yext

Navigating the Yext Era of Listing Your Business

In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing […]

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Create a better website

Why Collaborative Efforts Create a Better Website

There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a better website can take months and dozens of iterations, a solid push from a group can complete the same job with better […]

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Digital Marketing for Small Businesses

Digital Marketing for Retail Businesses

There will always be a need for retail stores. Whether it is someone looking for a new fan or busy shopping for commercial lighting, there will always be a need for a physical location. Some industries simply require that in-person touch to make a sale, but that doesn’t mean they don’t need a digital presence. […]

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Yext

Why It’s Important to Claim Your Business Online

You should claim your business online – RIGHT NOW! Okay, now that we got that out of the way you may be left with a few questions: How do I claim my business? Why should I claim my business? What is claiming my business? I have a website, isn’t that good enough? The answers are […]

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Content creation will drive your campaign

5 Tips for Quality Content Creation

At Promotion LA, we’ve established ourselves as a digital marketing agency. With that being said, we specialize in more than just handling a brand’s digital marketing strategies and campaigns. We consider ourselves a full-service creative agency because we can produce content to drive a campaign as well as derive a strategy for the campaign. Content […]

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New Year's resolutions

5 New Year’s Resolutions for Small Businesses

Every business (big or small) should reevaluate their business at the start of the New Year. Just as people think about their resolutions, businesses should consider some as well. Since we work primarily with small businesses, we thought we would put together a list of five New Year’s resolutions for small businesses. Be sure to […]

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Local holiday marketing

6 Tips on Launching an Effective Local Holiday Marketing Campaign

Marketing in the Holidays The holidays are on the horizon once again, so it’s time for small businesses in the community to start developing and launching their local holiday marketing campaigns to reap the excellent benefits of the season. By incorporating the holidays into marketing campaigns, your audience can gain an exciting incentive to choose […]

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