Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!

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With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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Though Promotion LA prides itself on making fantastic websites and amazing marketing campaigns, we also work hard to implement the best organic search engine optimization, or SEO, and SEO listings. These tactics help the websites we create become top searches for search engines, such as Google. Otherwise, what is the point in making a website if no one ever sees it?

But what exactly does all this mean? So you can properly understand what Promotion LA does for its clients, let’s take a look at SEO and SEO listings and how Promotion LA then implements them for our customers.

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If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, even though they aren’t. Let’s address all these questions and concerns when you ask what is SEO and SEM?

Before we delve into what is SEO and SEM, you should know that the two relate to search marketing; SEO and SEM both deal with how your website is perceived through search engine results pages, or SERPs, with the goal of driving more traffic to your website. This means SEO and SEM rely on specific keywords to drive that traffic. They also require you so know your target audience so you can utilize those specific keywords in your webpages.

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Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.

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Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords.
Knowing what keywords are and why they are important to your web presence might change everything you know about your website.

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One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky.

What is Pay Per Click Advertising?

Pay per click advertising is an online advertising model that lets advertisers pay each time an online user clicks on their advertisement. It is a way of essentially buying visitors to the website since getting visitors to your specific website can be highly competitive sometimes.

There are different types of PPC with the most common being paid search advertising. This is when an advertisement appears to the side when someone searches for something online. Other PPC advertising includes display advertising and remarketing.

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In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing tool for medium and large-sized businesses alike. When you sign up with one of Yext’s plans, their algorithm compiles all of your business information, i.e. name, means of contact, services and location into one database, thus ensuring consistent listing information across the board, which also helps improve your ranking in relevant Google searches.

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WordPress 5.0 is on its way! Normally updates to online platforms are done incrementally, allowing small changes to build into something new over various versions – not the case here. Do you write a lot of content on WordPress platforms? Well, you are going to have to make some adjustments to your habits because the new Gutenberg Editor is bringing even more options and customization to your editing experience. A new theme is one the way as well (Twenty Nineteen Theme, obviously). There are, however, some major considerations to make going into WordPress 5.0.

Update and Test!

When it comes to these major updates it’s important to keep in mind that without testing and making adjustments, you could break some elements of your website. Releases on this scale typically affect everything, especially when it comes to plugins. Third-party plugins can often update irregularly or not at all, so testing compatibility is of the utmost importance when leading up to the release of WordPress 5.0.  The last thing you want is a broken website because you didn’t take the time to prepare, there are plenty of ways to pretest as WordPress has its own beta options and you can even try the Gutenberg editor early!

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