Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!Read More
One of Promotion LA’s main services is marketing, and we specifically offer social media marketing and create in-depth, flawless social media campaigns for our clients. These social media campaigns encompass paid and organic social media, ads and more. Let’s take a look at what social media campaigns are and an example of a campaign that we currently offer one of our clients.Read More
With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.
Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.Read More
At Promotion LA, a digital marketing company, creating and carrying out marketing campaigns is second nature to us. We know how important it is to our clients that we tell the world about their vision in a memorable, compelling manner. We also know that your campaign needs to stand out from your competitors by telling a genuine story about you and your business.Read More
If you are looking to expand your company’s success through social media, you are not alone. Utilizing social media marketing to immediately reach a bigger audience is a smart idea. But you might be asking yourself: What is social media marketing? How do I use it for my business? Why is it important? Let’s take a look at social media marketing.Read More
With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that fall under five specific types of social media.
These types of social media cover written content, visual content, blogging, reviews, shopping and more. To better engage existing clients or get new ones, try to mix and match as many of these social media types as possible. You can also use these types of social media to create leads and sales for your company.Read More
If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.
So what is the difference between a copywriter and a content writer? And who should you hire?Read More
Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.Read More
One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? Or how can you guarantee people understand your business? One strategy is word of mouth.
What is Word of Mouth?
Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.
Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.
Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.
You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.Read More
There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a better website can take months and dozens of iterations, a solid push from a group can complete the same job with better quality in a fraction of the time.
Let’s examine a website our company, Promotion LA, recently made for a mobile auto services company and how collaborative efforts from a web developer, a writer, a designer and a video editor helped create a better website than the client ever could have imagined.Read More