If you are looking to expand your company’s success through social media, you are not alone. Utilizing social media marketing to immediately reach a bigger audience is a smart idea. But you might be asking yourself: What is social media marketing? How do I use it for my business? Why is it important? Let’s take a look at social media marketing.

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With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that fall under five specific types of social media.

These types of social media cover written content, visual content, blogging, reviews, shopping and more. To better engage existing clients or get new ones, try to mix and match as many of these social media types as possible. You can also use these types of social media to create leads and sales for your company.

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If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.

So what is the difference between a copywriter and a content writer? And who should you hire?

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Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.

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One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? How can you guarantee people understand your business? One strategy is word of mouth.

What is Word of Mouth?

Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.

Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.

Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.

You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.

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There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a better website can take months and dozens of iterations, a solid push from a group can complete the same job with better quality in a fraction of the time.

Let’s examine a website our company, Promotion LA, recently made for a mobile auto services company and how collaborative efforts from a web developer, a writer, a designer and a video editor helped create a better website than the client ever could have imagined.

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At Promotion LA, we’ve established ourselves as a digital marketing agency. With that being said, we specialize in more than just handling a brand’s digital marketing strategies and campaigns. We consider ourselves a full-service creative agency because we can produce content to drive a campaign as well as derive a strategy for the campaign.

Content is at the center of all successful campaigns. High-quality imagery and text will push a campaign to its highest optimum level of success and it is imperative that your campaigns are driven by customized, original material.

But what are the best steps to generating quality content?

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Instagram is a tool that is becoming increasingly popular in this generation. If you’re not familiar with Instagram, it is a picture sharing app with filter presets that can turn any ordinary photographer into a professional! Well, not exactly, but if you use your imagination then anything is possible.

Anyway, Instagram is not only an artsy photo-sharing application, but it is also a great tool for brands to build and grow their social media presence. On Instagram, you have the ability to run paid ad campaigns to target specific audiences, but there are organic steps to take before reaching that point.

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Every business (big or small) should reevaluate their business at the start of the New Year. Just as people think about their resolutions, businesses should consider some as well. Since we work primarily with small businesses, we thought we would put together a list of five New Year’s resolutions for small businesses. Be sure to keep these 5 resolutions in mind as you plan 2018.

#1. Reflect on Mistakes

Before you can move forward with making any changes to your business or business goals, it’s best if you reflect on the mistakes that were made by your business. Whether these mistakes were made by you, employees, or other staff, you really should spend time thinking about what happened and what your role was. This is the difference between a weak and a strong business. A weak business will fail if the employers never think about how they can avoid the mistakes that were previously made. Of course, those who don’t take this step are doomed to repeat the same mistakes over and over again. Having made a lot of repeated mistakes ourselves, we know that this first resolution can be difficult but ultimately it is a necessary resolution to begin a better year.

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