Every business (big or small) should reevaluate their business at the start of the New Year. Just as people think about their resolutions, businesses should consider some as well. Since we work primarily with small businesses, we thought we would put together a list of five New Year’s resolutions for small businesses. Be sure to keep these 5 resolutions in mind as you plan 2018.

#1. Reflect on Mistakes

Before you can move forward with making any changes to your business or business goals, it’s best if you reflect on the mistakes that were made by your business. Whether these mistakes were made by you, employees, or other staff, you really should spend time thinking about what happened and what your role was. This is the difference between a weak and a strong business. A weak business will fail if the employers never think about how they can avoid the mistakes that were previously made. Of course, those who don’t take this step are doomed to repeat the same mistakes over and over again. Having made a lot of repeated mistakes ourselves, we know that this first resolution can be difficult but ultimately it is a necessary resolution to begin a better year.

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#Impact #SuccessfulHashtags

Before social media gained buzz, a hashtag was merely the # symbol on your telephone. Now it’s served as the primary tool to draw attention to your profile and to bring millions of users together on social media. What began on Twitter, spread rapidly over to Instagram, Facebook, Google+, and Pinterest. Even though many social media users employ hashtags to boost and market their content, business brands and digital marketers can reap in the benefits of successful hashtags as well.

Hashtags are making it much easier for users to search and discover businesses that are relevant to their interests. As we are a digital marketing agency that is aware of the impact of hashtags and utilizes them to help our clients reach a vast amount of potential customers, we want to take the time to explore with you the relevance of successful hashtags in order to understand the landscape of social media marketing and what it can do for a young, growing small business.

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Reach Out to Potential Customers with Business Blogging

If you’re a small business seeking to break into the radar of your local consumers and customers, you should remember that business blogging provides a relevant impact on your online marketing strategy. The word “blog” began as a slang term for “weblog,” it is often used by many people to share their current passion to the public in an online format. A blog is also a place to instill your advice, expertise, and experiences that relate to your interests or to your business. From a business marketing standpoint, there are several benefits of business blogging that can help your business grow more and more with each one. Blogs can help and we want to make sure that you know what it can do and what you should avoid in ensuring you establish a high-quality blog on your website.

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How often do you see someone post information promoting their product or themselves closing with #shamelessplug? I’m sure we have seen it plenty of times by now. Type “#shamelessplug” in your search engine on Instagram, and 28,216 posts come up using that hashtag. Here is one from today that we found with a user’s business card: “Boom #official. Go ahead and hit me up for all your printer/printing needs. #shamelessplug.” A shameless plug is a term popularly known on the Internet for when someone includes extra information that is off-topic to advance their own selfish interests. The icing on the cake is that this person willingly admits that their act was selfish and that they have no shame. So, calling something a “shameless plug” practically allows you to spam anyone that you want without any guilt whatsoever. Has this only been a recent trend? We don’t think so.

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Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is limited to his or her network of friends (unless hash-tags are used).

But a burgeoning issue for Facebook privacy involves advertisers and the information that we share with them. Unfortunately, the new Facebook privacy guidelines neglect to address a popular concern for granting advertisers unfettered access to millions of Facebook user profiles. And instead, the ever-popular social media platform remains a portal to a dystopian, Orwellian world dominated by big brother. It won’t be long before Facebook users are literally swimming in targeted ads.

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