Choosing your website’s color scheme is an important decision to make. Not only does your website represent the digital identity of your company, but it’s one of the first things a potential customer will notice. This means that you’ll need to make an excellent first impression. With this said, your website’s color scheme will typically need to follow your brand’s style guide. If you don’t have a brand style guide, then we encourage you to use the color wheel while taking into account your product’s packaging as well as your industry. 

What is a Color Scheme and How is it Used?

A color scheme is a collection of colors, or a color palette, selected used to design or create something. In your case, these are the colors you or your web designers will use when choosing and coloring elements on your website.

You may be wondering: what does the color wheel have to do with the color scheme of my company website? Isn’t that something I learned about in grade school art class? In short, it has everything to do with it. It’s certainly funny how things have a way of becoming relevant again! 

Typically, color palettes are split into two categories: primary and secondary colors. As their names might suggest, primary colors are generally front and center and used for large website elements. Secondary colors, however, are usually used sparingly and for accent elements.

Choosing a Color Scheme for Your Website

color wheel umbrellas

Photo by Malte Bickel on Unsplash

Understanding the color wheel is a great place to start when choosing a color scheme for your website. The color wheel is divided into three categories: primary, secondary, and tertiary colors. Primary colors include red, yellow, and blue. These are the foundational colors of the color wheel. Secondary colors are any combination of the aforementioned primary colors, and include purple, green, and orange. Tertiary colors are any combination of a primary color and a secondary color, and include blue-violet, yellow-green, red-violet, yellow-orange, etc.

color scheme donuts

Photo by Heather Ford on Unsplash

Understanding color combinations is the next step when choosing an appropriate color scheme for your website. Depending on the color combinations you choose, you’ll be sending a very particular message to your website visitor. We’ll make sure that you’re sending the right one. The relationships between colors are sorted into three different categories: analogous, complementary, and triadic. An analogous color combination is comprised of colors that sit side by side on the color wheel, and tend to convey a contemporary and modern aesthetic. A complementary color combination hinges on the logic that opposites attract. When you select two colors that lay on opposite sides of the color wheel, you create a complementary color combo! Finally, a tertiary color combination is probably the most flexible of the color combinations we’ve discussed so far. Any colors that sit at a 120-degree angle from each other are considered tertiary color combinations.

blue green color scheme

Photo by Quinton Coetzee on Unsplash

Color psychology is also an important factor to consider when deciding your website’s color scheme. Because many believe that every color triggers a different emotional response, it’s no surprise that color does 50% of the heavy lifting when it comes to brand perception. Having a good understanding of the meaning behind each color, you can choose them we much more confidence. We recommend checking out this blog for additional information regarding colors and their meanings.

What do you want your website to convey?

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Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!

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When My Pet Naturally came to Promotion LA during the COVID-19 pandemic looking for a complete remodel of their web development, we knew we had some intense work to do. Making sure that this pet store had a new, fresh website, complete with an e-commerce page, tons of pictures and an expansive marketing campaign was a challenge worth taking.

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With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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There are millions and millions of websites, and someone had to make each one. Creating a website from scratch can be a daunting process, especially if you don’t have a well thought out website development process.

Think of it this way – the website is the face of your company. You want to make sure it is a good website that beats your competition and brings in your target audience. To do this, you need to implement a thorough web development process to ensure you hit every step.

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If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, even though they aren’t. Let’s address all these questions and concerns when you ask what is SEO and SEM?

Before we delve into what is SEO and SEM, you should know that the two relate to search marketing; SEO and SEM both deal with how your website is perceived through search engine results pages, or SERPs, with the goal of driving more traffic to your website. This means SEO and SEM rely on specific keywords to drive that traffic. They also require you so know your target audience so you can utilize those specific keywords in your webpages.

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If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.

So what is the difference between a copywriter and a content writer? And who should you hire?

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Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.

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Good website design means using your expertise and knowledge about a client in creating a visual version of their business. What do you do when the service for which you’re making a website is relatively unknown to the general populous and deals with “heavy” topics? Selecting a strong theme is paramount to developing the visual, comforting, and easy user experience while providing the necessary information to educate visitors on the nature of the business. Peaceful Pets Aquamation presented this challenge to us at Promotion LA. With the right designers and content creators, we managed to build a site our client could be proud to call their own.

A little more on what Peaceful Pets Aquamation’s business:

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There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a better website can take months and dozens of iterations, a solid push from a group can complete the same job with better quality in a fraction of the time.

Let’s examine a website our company, Promotion LA, recently made for a mobile auto services company and how collaborative efforts from a web developer, a writer, a designer and a video editor helped create a better website than the client ever could have imagined.

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