We’ve heard so many heartbreaking stories about entrepreneurs and business owners who thought 2020 was their year. They’d put in the work in 2019 to make their goals a reality— whether it was about expanding their workforce threefold or refreshing their menu and adding a live music rotation to their restaurant’s dining experience. Only, they never got to reap the rewards of their labor before the pandemic drove them from their offices and into their homes.Read More
Choosing your website’s color scheme is an important decision to make. Not only does your website represent the digital identity of your company, but it’s one of the first things a potential customer will notice. This means that you’ll need to make an excellent first impression. With this said, your website’s color scheme will typically need to follow your brand’s style guide. If you don’t have a brand style guide, then we encourage you to use the color wheel while taking into account your product’s packaging as well as your industry.Read More
Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!Read More
Promotion LA isn’t just an advertising firm, we’re a business and marketing consultant that understands what you do and how you do it. Not only does the Promotion LA team work hard to ensure that we know what you want and need out of your next marketing project, but your business goals, as well. We make it our business to become specialists in your niche industry so that we can better serve you and your company. Promotion LA has been in the advertising industry since 1982, so keeping abreast of the latest and greatest trends in digital marketing including web design, website creation, SEO, social media marketing, and more is a huge part of what we do.Read More
When My Pet Naturally came to Promotion LA during the COVID-19 pandemic looking for a complete remodel of their web development, we knew we had some intense work to do. Making sure that this pet store had a new, fresh website, complete with an e-commerce page, tons of pictures and an expansive marketing campaign was a challenge worth taking.Read More
With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.
Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.Read More
There are millions and millions of websites, and someone had to make each one. Creating a website from scratch can be a daunting process, especially if you don’t have a well thought out website development process.
Think of it this way – the website is the face of your company. You want to make sure it is a good website that beats your competition and brings in your target audience. To do this, you need to implement a thorough web development process to ensure you hit every step.Read More
If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, even though they aren’t. Let’s address all these questions and concerns when you ask what is SEO and SEM?
Before we delve into what is SEO and SEM, you should know that the two relate to search marketing; SEO and SEM both deal with how your website is perceived through search engine results pages, or SERPs, with the goal of driving more traffic to your website. This means SEO and SEM rely on specific keywords to drive that traffic. They also require you so know your target audience so you can utilize those specific keywords in your webpages.Read More
If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.
So what is the difference between a copywriter and a content writer? And who should you hire?Read More
Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.Read More