There are millions and millions of websites, and someone had to make each one. Creating a website from scratch can be a daunting process, especially if you don’t have a well thought out website development process.

Think of it this way – the website is the face of your company. You want to make sure it is a good website that beats your competition and brings in your target audience. To do this, you need to implement a thorough web development process to ensure you hit every step.

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If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, even though they aren’t. Let’s address all these questions and concerns when you ask what is SEO and SEM?

Before we delve into what is SEO and SEM, you should know that the two relate to search marketing; SEO and SEM both deal with how your website is perceived through search engine results pages, or SERPs, with the goal of driving more traffic to your website. This means SEO and SEM rely on specific keywords to drive that traffic. They also require you so know your target audience so you can utilize those specific keywords in your webpages.

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If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More importantly, you should know what those differences are so you don’t hire the wrong person to help market your company.

So what is the difference between a copywriter and a content writer? And who should you hire?

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Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing tools, social media and other means of enticing people are constantly changing, and you don’t want your web presence to reflect 2009 when it should be up-to-date. Here are five ways on how to improve your web presence.

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Good website design means using your expertise and knowledge about a client in creating a visual version of their business. What do you do when the service for which you’re making a website is relatively unknown to the general populous and deals with “heavy” topics? Selecting a strong theme is paramount to developing the visual, comforting, and easy user experience while providing the necessary information to educate visitors on the nature of the business. Peaceful Pets Aquamation presented this challenge to us at Promotion LA. With the right designers and content creators, we managed to build a site our client could be proud to call their own.

A little more on what Peaceful Pets Aquamation’s business:

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There might be an “I” in “website,” but you won’t find one in “team” anytime soon, especially when it comes to developing beautiful pages to represent your business. While trying to create a better website can take months and dozens of iterations, a solid push from a group can complete the same job with better quality in a fraction of the time.

Let’s examine a website our company, Promotion LA, recently made for a mobile auto services company and how collaborative efforts from a web developer, a writer, a designer and a video editor helped create a better website than the client ever could have imagined.

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Web security should be a major concern for anyone that manages their own website, but especially so if you run a business! Running a business through your site often means having credit card numbers, personal data and important internal information stored within the digital realm. In this blog, we will look into some vulnerabilities that are common with websites in their early stages, and what you should be on the lookout for when making your own website.

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WordPress 5.0 is on its way! Normally updates to online platforms are done incrementally, allowing small changes to build into something new over various versions – not the case here. Do you write a lot of content on WordPress platforms? Well, you are going to have to make some adjustments to your habits because the new Gutenberg Editor is bringing even more options and customization to your editing experience. A new theme is one the way as well (Twenty Nineteen Theme, obviously). There are, however, some major considerations to make going into WordPress 5.0.

Update and Test!

When it comes to these major updates it’s important to keep in mind that without testing and making adjustments, you could break some elements of your website. Releases on this scale typically affect everything, especially when it comes to plugins. Third-party plugins can often update irregularly or not at all, so testing compatibility is of the utmost importance when leading up to the release of WordPress 5.0.  The last thing you want is a broken website because you didn’t take the time to prepare, there are plenty of ways to pretest as WordPress has its own beta options and you can even try the Gutenberg editor early!

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Due to the increased pressure from advocacy groups and potential litigation, websites for disabled persons have become a hot topic in the world of web development. One in five Americans have some kind of disability, and having websites that accommodate certain disabilities do wonders for helping them live their day to day lives. The internet has become essential to living a productive life and managing the daily tasks that come with it – it’s only fair to make sure as many people as possible can access it. With this in mind, here are a few things you can do to make your website disabled-friendly.

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Every business (big or small) should reevaluate their business at the start of the New Year. Just as people think about their resolutions, businesses should consider some as well. Since we work primarily with small businesses, we thought we would put together a list of five New Year’s resolutions for small businesses. Be sure to keep these 5 resolutions in mind as you plan 2018.

#1. Reflect on Mistakes

Before you can move forward with making any changes to your business or business goals, it’s best if you reflect on the mistakes that were made by your business. Whether these mistakes were made by you, employees, or other staff, you really should spend time thinking about what happened and what your role was. This is the difference between a weak and a strong business. A weak business will fail if the employers never think about how they can avoid the mistakes that were previously made. Of course, those who don’t take this step are doomed to repeat the same mistakes over and over again. Having made a lot of repeated mistakes ourselves, we know that this first resolution can be difficult but ultimately it is a necessary resolution to begin a better year.

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