Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know that you’re not just going to need a marketing team to recover, but business analysts that intimately understand what you do and how the marketing space shifts and changes.
A Flexible Partner for a Volatile Market
Promotion LA has been operating in the marketing space since 1984 before the digital age even got its start. We were there when marketing transitioned from direct mailers and print catalogs to social media management and web development. In fact, many of our original clients are still with us today! We’re no stranger when it comes to keeping abreast of changing marketing trends.
Promotion LA’s Logo
Getting back to business is crucial, so what you need is a hands-on business partner that is as flexible as you need to be to help you maximize cash flow in this unpredictable market. When you work with Promotion LA, you should come to expect swift communications and decision making. Rigid boards that rely on long deliberation processes and take weeks to come to a decision are things of the past. To keep a company alive and thriving, stick with a team of business analysts and marketing professionals that will continually and successfully put you in front of your customers- no matter what the market is doing.
How are Other Companies Getting Back to Business?
It’s been a year of shuttered windows and office closures all across the country, and across the world. With the vaccine rolling out in all 50 states, it is too early to tell what kind of impact it’s going to have on our businesses. What we do know, however, is what companies are doing to stay in business while staying ahead of this spontaneous market.
- Restaurants offering catering services are now offering individual lunchboxes to prevent any communal buffet situations.
- The use of 3rd party delivery and pick-up services like UberEats, DoorDash, GrubHub, and Postmates are also great ways to keep orders flowing in. Contactless delivery is key.
- When your brick and mortar store is mixed in with neighbors who have gone out of business, posting a large, “we’re open” sign out front will go a long way to bringing customers into the store to place take-out orders.
- Having an online store that is easy to navigate (aka is user-friendly) will turn over higher conversion rates.
- Promoting “Order Online” and “Pick Up” options are great, too.
- Posting disclaimers on your webpage about any changes to your usual business hours, masking requirements, and shipping changes for all online orders is a great way to get vital information to your customers.
- Offering free delivery is a great way to convert sales, too.
Maximizing Your Cash Flow
We’ll work with you to find a marketing strategy custom-fit for your company that will help you maximize your cash flow while helping you on your journey to getting back to business. We won’t burden you with expensive outreach campaigns just because. Instead, we’ll analyze your digital marketing standing and take into account how you match up with your competitors. From there, we’ll advise you on the most effective (and most cost-effective) methods of increasing your visibility online and converting window shoppers to loyal customers.