With so much competition online, it’s tough to stand out. There isn’t just one way to break out of the pack, though. Your social media marketing tactics need to reflect your industry and brand. They need to be eyecatching and compelling enough to reel customers in, without looking as if you’re trying too hard. This is exactly why social media is so tricky! Here are a few general ways to make your next social media campaign stand out!
Purchasing paid promotion for your posts, tweets, Instagram posts, and otherwise seems like a gimme. Most don’t want to invest in social media marketing in this way, but it’s a great resource for small or medium-sized businesses with small social media presences. You can reach people in your target demographic easily without them even having to follow you!
Social Media Engagement
Engaging your followers is a great way to gain traction on social media platforms! Every social media site is different, but Facebook and Twitter are the platforms whose algorithms favor social engagement. For example, when you reply to comments on your own tweets, your original thread will appear at the top of a dashboard belonging to someone who might be following the person you’re interacting with, but not your company page. This is a great opportunity to show people what your brand stands for. Use this opportunity to provide great customer service! If your brand is a little on the more lax side, we recommend going off-topic at times to talk about the latest trends to grab attention. Authenticity is absolutely key.