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Google Update Wants Mobile Friendliness

With the Google update, you’ll see a noticeable change in search result indexing. At a hearty sixty percent, mobile device usage accounts for the majority of time spent on digital media consumption. Last year mobile app and web usage grew by fifty-two percent and seventeen percent, respectively, with desktop usage hardly growing. More than half […]

The Best Advertising and Portfolio Schools

Unlike most fields, the creative business of advertising typically does not welcome newcomers who have yet to prove themselves. Advertising portfolios, or as many in the industry refer to as “books,” are considered a precursor for any rising copywriter or designer looking to get an interview at one of the top advertising agencies. Above all […]

Digesting the New Facebook Privacy Guidelines

Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is […]

How Advertising Spurs Creative Ideas

If you work in advertising, you know that your agency is never working with just one client at any given time (or you wouldn’t be an agency). The ability to switch gears on-demand from client to client requires that you constantly tailor your marketing strategies to a different target audience. And with each client, there […]