Is your company relatively new and taking advantage of the digital realm to conduct business? Or have you been in operation for some years and have only just begun to use the internet to get attention and customers? Either way, it’s important that you reach your target audience and that your customers can learn about you on your website. The possibilities are endless when it comes to advertising online, but in order to drive potential customers to your site, or even to your store, you need to be active and engaging on your media accounts. Here are 7 ways to be more engaging with your audience on social media!

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Business owners have goals. That’s partially why they started a business in the first place – they had a goal to make a certain amount of money, or they had a goal to fit a vacant niche in an industry, or they wanted to stop working for other people and run a company their way. These goals matter – and what’s important about them is not merely the success, but the journey to get there. There are also myriad small goals that are on the way to those big goals; they need to be met first. So what are yours? Here are 4 business goals you can set this year.

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With the Christmas holidays in full swing, businesses everywhere are taking advantage of the less inhibited spending habits of customers. Customers are more likely to make impulse buys or to tack on some extras during the holidays. Of course, your business might not be seeing much of a boost in sales during the holidays, which leaves the question: how do you increase sales during Christmas? The impact of the holidays on your business will depend on what industry you’re in (retail, of course, skyrockets, but try running a surf shop on the East coast during the winter!), so you need to be keenly aware and properly prepared. If the holidays are slow for you, check out these 12 holiday themed marketing ideas for your business.

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Los Angeles is home to numerous shopping centers, malls, and plazas. It’s one of the most famous cities in the world, and visitors come from thousands of miles away just to see the sights, from the Hollywood sign to the walk of fame to Malibu beach to historic downtown. Of course, the locals also love to go out on the town and treat themselves. To accommodate everyone, strips and plazas need to have a variety of businesses and services – and Sunset Plaza achieves exactly that.

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You can drive a lot of traffic to your site through digital marketing with different types of social media. The way you use each platform should be a little different with tweaks and changes based on demographic and content. Check out the different types of social media below and determine which ones you want to use to market your business!

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Digital marketing is the newest form of advertising. The internet has only been fully commercialized in America since about 1995. In a little more than 25 years, the landscape of the world changed; businesses suddenly became able to reach customers on every content of every demographic. Thanks to the rapid shift, new methods of marketing needed to be cultivated – and with each new or popular platform, each new mode of communication, there’s seemingly no stop to the need for change.

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Marketing in today’s world has changed in a great many ways, hasn’t it? We have television advertisements and radio jingles just like we did decades ago, but we also have direct-to-customer targeted ads gathered from cookies and stored data on the internet, personalized notifications sent straight to phones, email blasts, and more. Everything is effective in its own way (if it weren’t, it wouldn’t exist), but there are some blank spaces here and there in the physical world, spots where the digital realm took over.

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The Digital Marketing Process of Promotion LA

Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements in high-traffic areas, or cultivate a presence on a platform they use a lot. It’s not as simple as paying for a prime-time commercial and hoping you’ll attract eyes and dollars.

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Mid-City is a neighborhood in Central Los Angeles. Its borders are generally defined as Hoover St. on the East, Robertson Blvd. and La Cienega Blvd. on the West, the 10 Freeway to the South, and Olympic Blvd. to the North. It’s a densely populated area and has numerous restaurants and stores dotting the streets; there are strip malls and small plazas, but many of the real gems are in the nooks and crannies of the roads. These mom-and-pop shops, hole-in-the-wall joints, and only-present-sometimes trucks are among the most adored spots to enjoy meals in the city.

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