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Industry Spotlight: Sunset Plaza

Los Angeles is home to numerous shopping centers, malls, and plazas. It’s one of the most famous cities in the world, and visitors come from thousands of miles away just to see the sights, from the Hollywood sign to the walk of fame to Malibu beach to historic downtown. Of course, the locals also love […]

6 Different Types of Social Media

You can drive a lot of traffic to your site through digital marketing with different types of social media. The way you use each platform should be a little different with tweaks and changes based on demographic and content. Check out the different types of social media below and determine which ones you want to […]

Digital Marketing Tactics

Digital marketing is the newest form of advertising. The internet has only been fully commercialized in America since about 1995. In a little more than 25 years, the landscape of the world changed; businesses suddenly became able to reach customers on every content of every demographic. Thanks to the rapid shift, new methods of marketing […]

In-Person Marketing Tactics

Marketing in today’s world has changed in a great many ways, hasn’t it? We have television advertisements and radio jingles just like we did decades ago, but we also have direct-to-customer targeted ads gathered from cookies and stored data on the internet, personalized notifications sent straight to phones, email blasts, and more. Everything is effective […]

The Digital Marketing Process of Promotion LA

The Digital Marketing Process of Promotion LA Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements […]

Must-Have Tacos in Mid-City

Mid-City is a neighborhood in Central Los Angeles. Its borders are generally defined as Hoover St. on the East, Robertson Blvd. and La Cienega Blvd. on the West, the 10 Freeway to the South, and Olympic Blvd. to the North. It’s a densely populated area and has numerous restaurants and stores dotting the streets; there […]

7 Essential Roles for Marketing Teams

7 Essential Roles for Marketing Teams Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind. As the saying goes, “Change or be changed.” 30 years ago, who was needed […]

Industry Spotlight: Dental Expertise of Dr. Eddie Siman, TMJ Expert

Understanding the Niche of TMJ The dental care industry is highly populated with dentists, specialists, oral surgeons, and more. Some dentists like to keep life simple and provide oral hygiene services, while others like to explore niches and address specific, uncommon problems. Dr. Eddie Siman fits the latter mold – he’s one of the leading […]

Expand Your Digital Footprint with Google Search Console

Our clients are always looking for the latest and greatest way to optimize their websites to make searching for their goods and services much easier online. Most people have heard of Google Analytics and Google AdWords, but there’s another helpful tool that Google offers: Google Search Console. Formerly Google Webmaster, Google Search Console gives webmasters […]

The Difference Between Organic and Paid Search

Even if you aren’t a marketing professional by trade, it pays to know the difference between organic and paid search. By enabling the appropriate marketing strategies, you can help people find your company online.

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