The Best Advertising Schools & Best Portfolio Schools

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Dec16
Unlike most fields, the creative business of advertising typically does not welcome newcomers who have yet to prove themselves. Advertising portfolios, or as many in the industry refer to as “books,” are considered a precursor for any rising copywriter or designer looking to get an interview at one of the top advertising agencies. Above all else, copywriting and design portfolios are considered proof that you can think well and excel creatively. Based on an ad

Digesting the New Facebook Privacy Guidelines

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Nov14
Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is limited to his or her network of friends (unless hash-tags are used). But a burgeoning issue for Facebook privacy involves

How Advertising Spurs Creative Ideas

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Sep17
If you work in advertising, you know that your agency is never working with just one client at any given time (or you wouldn’t be an agency). The ability to switch gears on-demand from client to client requires that you constantly tailor your marketing strategies to a different target audience. And with each client, there is an expectation that the advertiser must address the target audience through the constant generation of creative ideas. While an