With the Google update, you’ll see a noticeable change in search result indexing.
At a hearty sixty percent, mobile device usage accounts for the majority of time spent on digital media consumption. Last year mobile app and web usage grew by fifty-two percent and seventeen percent, respectively, with desktop usage hardly growing. More than half of all time spent on the web is from mobile device users. With that, for the first time ever, time spent online with mobile devices exceeded the time spent online with desktop devices.
There are now more mobile web users than desktop web users — smartphones and tablets are now the primary means upon which to access the Internet. With you and almost half the world using the Internet at any given time, the biggest mobile search provider and mobile platform provider, Google, will be modifying its web indexing accordingly, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change …will have a significant impact in our search results.”
How often do you see someone post information promoting their product or themselves closing with #shamelessplug? I’m sure we have seen it plenty of times by now. Type “#shamelessplug” in your search engine on Instagram, and 28,216 posts come up using that hashtag. Here is one from today that we found with a user’s business card: “Boom #official. Go ahead and hit me up for all your printer/printing needs. #shamelessplug.” A shameless plug is a term popularly known on the Internet for when someone includes extra information that is off-topic to advance their own selfish interests. The icing on the cake is that this person willingly admits that their act was selfish and that they have no shame. So, calling something a “shameless plug” practically allows you to spam anyone that you want without any guilt whatsoever. Has this only been a recent trend? We don’t think so.
Unlike most fields, the creative business of advertising typically does not welcome newcomers who have yet to prove themselves. Advertising portfolios, or as many in the industry refer to as “books,” are considered a precursor for any rising copywriter or designer looking to get an interview at one of the top advertising agencies. Above all else, copywriting and design portfolios are considered proof that you can think well and excel creatively. Based on an ad school’s overall body of work, bang-for-your-buck tuition costs and quality of teachers, we have listed below the best advertising schools and the best portfolio schools in the United States.
Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is limited to his or her network of friends (unless hash-tags are used).
But a burgeoning issue for Facebook privacy involves advertisers and the information that we share with them. Unfortunately, the new Facebook privacy guidelines neglect to address a popular concern for granting advertisers unfettered access to millions of Facebook user profiles. And instead, the ever-popular social media platform remains a portal to a dystopian, Orwellian world dominated by big brother. It won’t be long before Facebook users are literally swimming in targeted ads.
If you work in advertising, you know that your agency is never working with just one client at any given time (or you wouldn’t be an agency). The ability to switch gears on-demand from client to client requires that you constantly tailor your marketing strategies to a different target audience.
And with each client, there is an expectation that the advertiser must address the target audience through the constant generation of creative ideas. While an idea can come from anyone, understanding what works through daily trial and error only makes you better.
Some ad agencies work with only a certain type of client, such as a pharmaceutical agency. But the advertisers that operate like Promotion LA tend to have a highly diverse clientele in areas ranging from fine dining and landscape architecture to fitness and cosmetics. This experience preparing creative ideas for a wide range of industries makes Promotion LA better prepared to handle whatever challenges come our way.