7 Essential Roles for Marketing Teams
Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind.
As the saying goes, “Change or be changed.”
30 years ago, who was needed on a marketing team? Sales reps and consultants, writers and designers. Now, those same roles still exist, but they’ve transformed in the digital age. Potential reach has increased exponentially and the avenues for exposure have greatly expanded. With the advent of the internet, life has irrevocably altered. Do you still need the essential roles that have historically been a part of marketing? Do you need to invent a new role specifically for your brand? How big should your team be to prevent burnout and logjams? Really, you need to ask yourself: Who do I need for my marketing team? It’s not an easy question, but fortunately, we have the answers.
Understanding the Niche of TMJ
The dental care industry is highly populated with dentists, specialists, oral surgeons, and more. Some dentists like to keep life simple and provide oral hygiene services, while others like to explore niches and address specific, uncommon problems. Dr. Eddie Siman fits the latter mold – he’s one of the leading TMJ experts in Los Angeles, and he’s been at it for over 30 years. He stands out as a dentist, but not because he keeps your pearly whites bright; instead, he was interested in a solution to an issue, and he directed his efforts at those who needed help.
Promotion LA isn’t just an advertising firm, we’re a business and marketing consultant that understands what you do and how you do it. Not only does the Promotion LA team work hard to ensure that we know what you want and need out of your next marketing project, but your business goals, as well. We make it our business to become specialists in your niche industry so that we can better serve you and your company. Promotion LA has been in the advertising industry since 1982, so keeping abreast of the latest and greatest trends in digital marketing including web design, website creation, SEO, social media marketing, and more is a huge part of what we do.
If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising involve and rely on one another, but they are separate fields that should not be interchanged with one another. Knowing the differences between advertising and marketing can help you create the perfect strategies for both.