Google is God when it comes to organic search. In fact, the word “Google” has even become a verb for doing online research. Even if we didn’t actually use Google at all. That’s pretty incredible, right? Odds are that most people on the planet use Google when they complete an online search, though. As of January 2021, Google hosted nearly  92.47% of the world’s online searches, but that still leaves the other 7.53%. A majority of this percentage is powered by Bing. At this point, you may ask; is that percentage even notable enough to care about? Is it Worth it to Optimize Your Business Website on Bing? If it is, what are the behaviors of Bing users and do they fall into a set demographic? We’ll answer these questions and more!

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