What do you use to showcase your business knowledge? How do you let people know your opinion on industry-related topics? There are a lot of ways to generate leads and make people notice your company, and in the digital age, blogs are still relevant. The blog has changed throughout the years, but fundamentally, it functions the same – it’s a public showing of information. Now, there’s an invitation to learn more or even start a professional relationship. Let’s look at how blogs can help with your brand. There’s a lot of potential with blogs, and you should take full advantage of it!Read More
Business owners have goals. That’s partially why they started a business in the first place – they had a goal to make a certain amount of money, or they had a goal to fit a vacant niche in an industry, or they wanted to stop working for other people and run a company their way. These goals matter – and what’s important about them is not merely the success, but the journey to get there. There are also myriad small goals that are on the way to those big goals; they need to be met first. So what are yours? Here are 4 business goals you can set this year.Read More
The logo is the most identifiable part of your brand or business. It goes on your website, your social media, your products, your letterheads, your signatures, and more. It functions as a visible reminder of your company, and it is meant to make customers immediately think of you when they see it. For this reason, your logo should be recognizable, clean, and effective. Some companies try to go over the top with intricate logos and designs, but ultimately, they lack the simplicity that seems to resonant with the most well-known brands. In fact, when a logo no longer has words or a slogan with it, you know it’s transcended – think about how Nike’s “swoosh” logo eventually removed the “Just Do It” slogan and was still recognizable for the image alone. Every fast food company has a logo that most of us can easily identify; we know the “Golden Arches” all too well and we always recognize “The Colonel.”Read More
Los Angeles is home to numerous shopping centers, malls, and plazas. It’s one of the most famous cities in the world, and visitors come from thousands of miles away just to see the sights, from the Hollywood sign to the walk of fame to Malibu beach to historic downtown. Of course, the locals also love to go out on the town and treat themselves. To accommodate everyone, strips and plazas need to have a variety of businesses and services – and Sunset Plaza achieves exactly that.Read More
Marketing in today’s world has changed in a great many ways, hasn’t it? We have television advertisements and radio jingles just like we did decades ago, but we also have direct-to-customer targeted ads gathered from cookies and stored data on the internet, personalized notifications sent straight to phones, email blasts, and more. Everything is effective in its own way (if it weren’t, it wouldn’t exist), but there are some blank spaces here and there in the physical world, spots where the digital realm took over.Read More
7 Essential Roles for Marketing Teams
Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind.
As the saying goes, “Change or be changed.”
30 years ago, who was needed on a marketing team? Sales reps and consultants, writers and designers. Now, those same roles still exist, but they’ve transformed in the digital age. Potential reach has increased exponentially and the avenues for exposure have greatly expanded. With the advent of the internet, life has irrevocably altered. Do you still need the essential roles that have historically been a part of marketing? Do you need to invent a new role specifically for your brand? How big should your team be to prevent burnout and logjams? Really, you need to ask yourself: Who do I need for my marketing team? It’s not an easy question, but fortunately, we have the answers.Read More
Understanding the Niche of TMJ
The dental care industry is highly populated with dentists, specialists, oral surgeons, and more. Some dentists like to keep life simple and provide oral hygiene services, while others like to explore niches and address specific, uncommon problems. Dr. Eddie Siman fits the latter mold – he’s one of the leading TMJ experts in Los Angeles, and he’s been at it for over 30 years. He stands out as a dentist, but not because he keeps your pearly whites bright; instead, he was interested in a solution to an issue, and he directed his efforts at those who needed help.Read More
People write blogs for a variety of topics: travel, beauty, food, family, cars, technology, fashion. Today, we are going to focus on how to write a blog for your business – specifically, how to create content that is centered around a specific idea or question that is relevant to your industry.
You want to use blogs to promote your business and drive traffic to your website in the hope that you will get new customers. Even better, once those customers get to your website, you hope they will start sharing it with others, and then so on. This means the goal of your blog is to engage with your intended audience by addressing any questions or concerns they might have in relation to your business. Obviously, don’t write a blog on how to get ink stains out of clothes if your business is about exotic pets. Make your blog thought-provoking and interesting.Read More
Reach Out to Potential Customers with Business Blogging
If you’re a small business seeking to break into the radar of your local consumers and customers, you should remember that business blogging provides a relevant impact on your online marketing strategy. The word “blog” began as a slang term for “weblog,” it is often used by many people to share their current passion to the public in an online format. A blog is also a place to instill your advice, expertise, and experiences that relate to your interests or to your business. From a business marketing standpoint, there are several benefits of business blogging that can help your business grow more and more with each one. Blogs can help and we want to make sure that you know what it can do and what you should avoid in ensuring you establish a high-quality blog on your website.Read More