Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is limited to his or her network of friends (unless hash-tags are used).

But a burgeoning issue for Facebook privacy involves advertisers and the information that we share with them. Unfortunately, the new Facebook privacy guidelines neglect to address a popular concern for granting advertisers unfettered access to millions of Facebook user profiles. And instead, the ever-popular social media platform remains a portal to a dystopian, Orwellian world dominated by big brother. It won’t be long before Facebook users are literally swimming in targeted ads.

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