If you run a company that has existed as a brick-and-mortar store for years, you might not have an online presence. You may rely on referrals, word of mouth, location, and customer loyalty to see profits each month.

This worked for centuries, but with the transformation of marketing from speech to papers to the internet, there’s a new way to go about business. From a sleek website to active social media accounts, the platform has changed.

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