In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing tool for medium and large-sized businesses alike. When you sign up with one of Yext’s plans, their algorithm compiles all of your business information, i.e. name, means of contact, services and location into one database, thus ensuring consistent listing information across the board, which also helps improve your ranking in relevant Google searches.

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Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is limited to his or her network of friends (unless hash-tags are used).

But a burgeoning issue for Facebook privacy involves advertisers and the information that we share with them. Unfortunately, the new Facebook privacy guidelines neglect to address a popular concern for granting advertisers unfettered access to millions of Facebook user profiles. And instead, the ever-popular social media platform remains a portal to a dystopian, Orwellian world dominated by big brother. It won’t be long before Facebook users are literally swimming in targeted ads.

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