Social media has become a part of everyone’s life in one way or another. Whether you have personal profiles to stay connected with friends or if you run your business’s account, there’s no escaping. But as new platforms pop up, audiences and users migrate. Each platform has a different interface, type of content that can be uploaded, interactivity levels, and more. To best utilize each social media platform for your business, you need to understand the audiences of each and how each platform works. Read below to learn how to cater to different social media platforms.

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You can drive a lot of traffic to your site through digital marketing with different types of social media. The way you use each platform should be a little different with tweaks and changes based on demographic and content. Check out the different types of social media below and determine which ones you want to use to market your business!

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In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing tool for medium and large-sized businesses alike. When you sign up with one of Yext’s plans, their algorithm compiles all of your business information, i.e. name, means of contact, services and location into one database, thus ensuring consistent listing information across the board, which also helps improve your ranking in relevant Google searches.

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Privacy and social media somehow always end up in the same conversation these days. From professional athletes foolishly tweeting offensive remarks to corporate brands saving face after a social media fumble, social content is generally met with varying opinions on open-source platforms like Twitter. In the world of Facebook, the social user’s engagement experience is limited to his or her network of friends (unless hash-tags are used).

But a burgeoning issue for Facebook privacy involves advertisers and the information that we share with them. Unfortunately, the new Facebook privacy guidelines neglect to address a popular concern for granting advertisers unfettered access to millions of Facebook user profiles. And instead, the ever-popular social media platform remains a portal to a dystopian, Orwellian world dominated by big brother. It won’t be long before Facebook users are literally swimming in targeted ads.

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