When it comes to social media platforms, Google + was always a bit of an anomaly. It wasn’t as image-focused as its competitors like Instagram, its messenger services were a step below that of Facebook and its posts were not as simple and user-friendly as Twitter. In all regards, it wouldn’t be out of place to call it a jack of all trades, and master of none. Though it surely had some loyal followers over the years, things have changed majorly for the platform as it will be shutting down over the coming months. So in this blog, we would like to take a moment to reflect on what went wrong, and what this says about finding the right set of social media platforms that work for you.