In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing tool for medium and large-sized businesses alike. When you sign up with one of Yext’s plans, their algorithm compiles all of your business information, i.e. name, means of contact, services and location into one database, thus ensuring consistent listing information across the board, which also helps improve your ranking in relevant Google searches.

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With the Google update, you’ll see a noticeable change in search result indexing.

At a hearty sixty percent, mobile device usage accounts for the majority of time spent on digital media consumption. Last year mobile app and web usage grew by fifty-two percent and seventeen percent, respectively, with desktop usage hardly growing. More than half of all time spent on the web is from mobile device users. With that, for the first time ever, time spent online with mobile devices exceeded the time spent online with desktop devices.

There are now more mobile web users than desktop web users — smartphones and tablets are now the primary means upon which to access the Internet. With you and almost half the world using the Internet at any given time, the biggest mobile search provider and mobile platform provider, Google, will be modifying its web indexing accordingly, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change …will have a significant impact in our search results.”

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