With the Christmas holidays in full swing, businesses everywhere are taking advantage of the less inhibited spending habits of customers. Customers are more likely to make impulse buys or to tack on some extras during the holidays. Of course, your business might not be seeing much of a boost in sales during the holidays, which leaves the question: how do you increase sales during Christmas? The impact of the holidays on your business will depend on what industry you’re in (retail, of course, skyrockets, but try running a surf shop on the East coast during the winter!), so you need to be keenly aware and properly prepared. If the holidays are slow for you, check out these 12 holiday themed marketing ideas for your business.

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