The logo is the most identifiable part of your brand or business. It goes on your website, your social media, your products, your letterheads, your signatures, and more. It functions as a visible reminder of your company, and it is meant to make customers immediately think of you when they see it. For this reason, your logo should be recognizable, clean, and effective. Some companies try to go over the top with intricate logos and designs, but ultimately, they lack the simplicity that seems to resonant with the most well-known brands. In fact, when a logo no longer has words or a slogan with it, you know it’s transcended – think about how Nike’s “swoosh” logo eventually removed the “Just Do It” slogan and was still recognizable for the image alone. Every fast food company has a logo that most of us can easily identify; we know the “Golden Arches” all too well and we always recognize “The Colonel.”Read More
If you are currently building up a product, company or brand, the next step you need to consider is creating a logo. Designing and implementing a logo is not always the easiest, with these tips, you can hopefully create the best one possible.
What is a Logo?
A logo is the face of your brand or company; it is the first impression for potential customers. It is made up of colors, shapes, fonts and images that are meant to draw people to you. Use unique fonts or symbols that are relevant to your brand to entice customers. In other words, your logo should convey the spirit of your brand to customers within a matter of seconds and leave an impression so that the audience comes back to your brand.Read More