With the Christmas holidays in full swing, businesses everywhere are taking advantage of the less inhibited spending habits of customers. Customers are more likely to make impulse buys or to tack on some extras during the holidays. Of course, your business might not be seeing much of a boost in sales during the holidays, which leaves the question: how do you increase sales during Christmas? The impact of the holidays on your business will depend on what industry you’re in (retail, of course, skyrockets, but try running a surf shop on the East coast during the winter!), so you need to be keenly aware and properly prepared. If the holidays are slow for you, check out these 12 holiday themed marketing ideas for your business.

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Digital marketing is the newest form of advertising. The internet has only been fully commercialized in America since about 1995. In a little more than 25 years, the landscape of the world changed; businesses suddenly became able to reach customers on every content of every demographic. Thanks to the rapid shift, new methods of marketing needed to be cultivated – and with each new or popular platform, each new mode of communication, there’s seemingly no stop to the need for change.

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Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.

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