Google analytics and SEO rankings are some of the most important tools and collections of data present on the internet. Your website needs to be appropriately formatted and filled to rank high and not be lost in the void. With a sufficient and effective website, you’ll receive more traffic, see more customers, and see conversions. The key to this, though, is ensuring that users can find what they’re looking for when they go to your site. To do this, you’ll need proper H1 and H2 tags separating the content. Let’s take a closer look at these headers and how they affect the viability of your website.Read More
What do you use to showcase your business knowledge? How do you let people know your opinion on industry-related topics? There are a lot of ways to generate leads and make people notice your company, and in the digital age, blogs are still relevant. The blog has changed throughout the years, but fundamentally, it functions the same – it’s a public showing of information. Now, there’s an invitation to learn more or even start a professional relationship. Let’s look at how blogs can help with your brand. There’s a lot of potential with blogs, and you should take full advantage of it!Read More
If you run a company that has existed as a brick-and-mortar store for years, you might not have an online presence. You may rely on referrals, word of mouth, location, and customer loyalty to see profits each month.
This worked for centuries, but with the transformation of marketing from speech to papers to the internet, there’s a new way to go about business. From a sleek website to active social media accounts, the platform has changed.Read More
Los Angeles is a city with a rich history in the arts. Iconic musicians were born and raised in the city and famous bands from around the world travel here to play at landmark venues. It’s the home of many authors and screenwriters who want to see their vision come to life on the big screen. It’s also a place where artists and painters shine – they are often commissioned to paint large murals on the sides of buildings and to design logos and billboards. Usually, you can see whole rows of prints and original artwork for sale in areas with high foot traffic. All types of art are present at various art walks around Los Angeles. Let’s dive into a few!Read More
Social media has become a part of everyone’s life in one way or another. Whether you have personal profiles to stay connected with friends or if you run your business’s account, there’s no escaping. But as new platforms pop up, audiences and users migrate. Each platform has a different interface, type of content that can be uploaded, interactivity levels, and more. To best utilize each social media platform for your business, you need to understand the audiences of each and how each platform works. Read below to learn how to cater to different social media platforms.Read More
For many, owning a business is their dream. They want to bring their idea into reality, whether it’s a craft store, a car detailing service, a corner diner, or any other type of business. However, creating a small business is no easy task, and a lot of planning is required for it to succeed. No small business is launched overnight, and success doesn’t come immediately. Thankfully, there are blueprints from previous owners, words of advice from entrepreneurs, and other helpful tips and tricks that can help. “Every business owner, no matter how niche the industry or specific the product, can learn something from who came before,” says Olivia Tan, the co-founder of CocoFax. So learn, learn, learn! Check out these 10 mistakes small business owners make, and when you’ve finished, be proactive about avoiding them. After all, a fool learns from his own mistakes, but a wise man learns from the mistakes of others.Read More
You can drive a lot of traffic to your site through digital marketing with different types of social media. The way you use each platform should be a little different with tweaks and changes based on demographic and content. Check out the different types of social media below and determine which ones you want to use to market your business!Read More
Marketing in today’s world has changed in a great many ways, hasn’t it? We have television advertisements and radio jingles just like we did decades ago, but we also have direct-to-customer targeted ads gathered from cookies and stored data on the internet, personalized notifications sent straight to phones, email blasts, and more. Everything is effective in its own way (if it weren’t, it wouldn’t exist), but there are some blank spaces here and there in the physical world, spots where the digital realm took over.Read More
The Digital Marketing Process of Promotion LA
Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements in high-traffic areas, or cultivate a presence on a platform they use a lot. It’s not as simple as paying for a prime-time commercial and hoping you’ll attract eyes and dollars.Read More
7 Essential Roles for Marketing Teams
Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind.
As the saying goes, “Change or be changed.”
30 years ago, who was needed on a marketing team? Sales reps and consultants, writers and designers. Now, those same roles still exist, but they’ve transformed in the digital age. Potential reach has increased exponentially and the avenues for exposure have greatly expanded. With the advent of the internet, life has irrevocably altered. Do you still need the essential roles that have historically been a part of marketing? Do you need to invent a new role specifically for your brand? How big should your team be to prevent burnout and logjams? Really, you need to ask yourself: Who do I need for my marketing team? It’s not an easy question, but fortunately, we have the answers.Read More