You can drive a lot of traffic to your site through digital marketing with different types of social media. The way you use each platform should be a little different with tweaks and changes based on demographic and content. Check out the different types of social media below and determine which ones you want to use to market your business!

Instagram

instagram logo

Instagram posts are crucial for social media. Picture by
Alexander Shatov on Unsplash.

Instagram is one of the most widely used apps in the world, and it serves a number of different purposes. For many, it’s simply a place where they can share their photos with friends and view pictures that others have taken. They can browse for similar pictures and see who else catches their interest, too.

However, that’s just the tip of the iceberg. Instagram also functions as a major marketing hub for businesses and entrepreneurs. You can take advantage of stories and story highlights; IG TV, which allows you to post long-form videos; live streaming (whether by yourself or with a guest); and more. Many accounts have links in the bio section to direct customers to websites or specific pages. It’s a popular option for restaurants that have call-to-action links to order online, clothing stores with giveaways, and more. Upload photos of your merchandise, take pictures of clients, share videos of your process – make it digestible and attractive!

Instagram is also a primary hub for influencers to reach their followers. They put up posts, share content, upload videos, and more, so you can always reach out for a partnership and see if they’d be willing to work with you.

You can see a lot of success on Instagram when you actively engage with your audience via direct messages, comments, shares, reposts, likes, and more. The more an Instagram account feels like a “person” as opposed to a “page,” the more committed the following will be.

It’s important to not ignore Instagram, given that it has over 1.2 billion active users per month!

Main Medium: Photos and Videos

Facebook

facebook logo

Are you using Facebook to promote your business? Picture by
Alexander Shatov on Unsplash.

With more than 2.7 billion monthly active users, Facebook is the largest social media platform. It also owns Instagram and WhatsApp, two other commonly used apps. One of Facebook’s biggest draws is that it became the main place for everyone to gather – a lot of users maintained or kept their Facebook pages from the early days of the website, and still log in to check who they follow. Over time, it became an extension of many businesses, musicians, artists, entrepreneurs, and more.

Facebook allows users to share posts with extreme ease. Given how many people are on the platform, you’re guaranteed to get eyes on your business one way or another – whether it’s through paid advertisements with Facebook, constant back-linking and marketing with a team, or any other method. However, you can’t treat Facebook as something passive; activity is important, and updates from dormant pages won’t get viewed that much.

Main Medium: Written Content and Posts

Twitter

twitter logo

Tweet and let the world know about your company! Photo by
Nathan Dumlao on Unsplash.

When it comes to short-form content, it’s hard to beat Twitter – and nearly 400 million monthly users would agree. The primary feature of Twitter is the character limit on individual tweets: 240 characters. This translates to a handful of sentences at a time. You can, of course, link your tweets or use a TwitLonger, but those tweets are not as readily digested by followers as short ones.

Twitter’s appeal lies in bursts. As a business, you can tweet out where you’re popping up for the day, a giveaway or contest, a reminder about a sale, and more. The long content and in-depth articles to get people to invest in your brand aren’t used here. Twitter was made to be concise, so keep it concise when you’re using it for marketing!

Main Medium: Short-form Written Content, Reminders, and Alerts

YouTube

youtube logo

People access YouTube from everywhere. Photo by
Hello I’m Nik on Unsplash.

For video, no social media platform beats YouTube. It solidified itself early on as the singular location for videos, and it’s become the place for all walks of life to contribute. You can find anything from tutorials to music videos to dances to seminars on YouTube. If you run a company that can benefit from having an active video library, you should start shooting content and sharing it wherever possible.

Youtube’s reach is enormous – it has over 2.3 billion monthly users, and many of them stumble across other videos in the related sections. It can be hard for your video to get attention if it isn’t properly tagged, but if you promote it and put it on different platforms, you can drive traffic to it – and by extension, to your website.

Main Medium: Video Content

LinkedIn

linkedin logo

Find jobs and find workers with the versatile LinkedIn website. Photo by
Souvik Banerjee on Unsplash.

LinkedIn is a networking site for professionals. Companies can post ads for jobs, seek out eligible workers, create and share events and seminars, write articles, and more. It’s one of the few social media platforms specifically designed with business and employment in mind. With more than 250 million monthly users, it’s a site that can still grow – and because of that, there’s more opportunity to be noticed.

If you want to stand out on LinkedIn, connect with related businesses in your industry. You’ll be in similar searches and will be able to tap into the same crowd as them and get the attention of the clients you want.

Main Medium: Networking with Posts, Ads, and Events

Yelp

food photo

Customers can take pictures of your food to post on Yelp. Photo by
Eaters Collective on Unsplash.

Yelp is more of a review site than a social media platform, but it does feature the ability to create accounts, track businesses, take photos, and leave reviews. Many people can ask for recommendations and give their input on the quality of a business – many meaning more than 178 million monthly users.

Why is Yelp important? Because many consumers shop according to the 5-star system – the closer a business is to 5 stars, the more likely they are to visit it. This is why it’s crucial that if you’re using Yelp, you’re getting as many glowing reviews as possible.

To effectively leverage Yelp and benefit your business, you should be an active member. Respond to customer reviews with positivity if they were satisfied, and address negative reviews if they were dissatisfied.

Main Medium: Written Reviews, Photos

Other Platforms

There are a few other forms of social media that you can use, like Reddit, Pinterest, TikTok, Snapchat, and more. Yet these platforms are more niche and have specific demographics. You’ll need to do sufficient market research to determine who uses each platform, Of course, there are always new apps on the rise, so you should keep an eye out for what’s getting popular and what’s on the way out!

Using Social Media for Your Business

If you’re in need of a consultation to learn how to leverage different types of social media for your company, or if you’re in need of a digital marketing agency, contact Promotion LA today. We have an extensive portfolio and a number of services that can help grow your business. Give us a call today and let’s get started!

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Marketing in today’s world has changed in a great many ways, hasn’t it? We have television advertisements and radio jingles just like we did decades ago, but we also have direct-to-customer targeted ads gathered from cookies and stored data on the internet, personalized notifications sent straight to phones, email blasts, and more. Everything is effective in its own way (if it weren’t, it wouldn’t exist), but there are some blank spaces here and there in the physical world, spots where the digital realm took over.

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The Digital Marketing Process of Promotion LA

Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements in high-traffic areas, or cultivate a presence on a platform they use a lot. It’s not as simple as paying for a prime-time commercial and hoping you’ll attract eyes and dollars.

The online world is the new landscape, and it isn’t poised to go anywhere. In fact, it’s slated to be the main platform for everything, from transactions to careers, and your business will need to adapt or change – or end up being changed.

At Promotion LA, one of our specialties is in the digital marketing of businesses so they grow and attract more customers. We have an extensive portfolio to consider, and after more than 35 years in business, we’ve got this down. So let’s talk about the digital marketing process for your company.

Workspace

Every business needs a team behind it to take off. Photo by Marvin Meyer on Unsplash.

Step 1: Web Analysis and Consultation

In the first step of our digital marketing process, our team will look at your online reputation, website, SEO rankings (Search Engine Optimization), and more. This analysis is crucial in determining how well your web pages are doing, how much growth you see per month, how many organic leads you generate, how much traffic visits your site, how long people stay on your site, your most visited web pages, and more.

After we’ve analyzed the data, we’ll set you up in a meeting with a consultant. During the meeting, we’ll discuss your online presence, what works, how it can change for the better, and more.

Step 2: Price Estimate and Contract Signing

We’ll give you an estimate for various services. You can, of course, customize the services to your liking. For example, if you’re satisfied with the look and functionality of your website, you might only want to boost your SEO and lead generation. However, you might be starting a business almost from scratch, and you want to get as many eyes on your product as possible.

Once we give you an estimate, we’ll write up a contract that outlines your business’s needs, payment plans, delivery times, and more. The contract will tell you exactly what you’re getting and what services you’re paying for.

Step 3: Content Creation

In today’s world, content is king. The people want to indulge, consume, and digest, and as long as there’s content for your clients, they’ll always be engaged and interested. The content can range from blogs to product spotlights, but the end goal is always the same: attention and eyes that lead to retention and buys.

We’ll have our writers conduct interviews with the business owners and staff to get a better understanding of the company’s philosophy, work style, goals, and more. We want to ensure there’s personality behind every aspect of the business. After we’ve gotten to know you better, we’ll begin content creation. This involves keyword research, observing competitors, and developing new ideas for information. Original copy and web pages will come from all of this.

Step 4: Website Development

Website consideration

Always view your website through the eyes of a client. Photo by Austin Distel on Unsplash.

Once all of the content is completed, we’ll create a website for your business. The goal is to embody the voice and spirit in the online world, and we believe every website should be without error, fully functional and easy to use for everyone, and visually attractive. Our in-house development team will handle all of the technical aspects of the website, including making sure it runs properly, setting up any forms that you want, and creating an efficient user experience. Any design and photography will also be handled by our team.

If you already have a website, it may be in your best interest to change it around, update it, or go through an overhaul to make sure it’s still relevant and ranking. The last thing you want is an outdated irrelevant website for your clients to view.

Step 5: SEO Submission

After we’ve launched your website and populated it with content, we’ll submit your business information to online listings and search engines. This way, you’ll show up in searches and rank on pages so that your presence will grow. Our goal is organic growth – we want your clients and customers to find you because of the quality of the content.

Getting your pages ranked and noticed is one of the main goals of our SEO practice. We know what makes Google recognize you, and we tweak and tailor web pages until they’re exactly what should be showing up first.

Step 6: Marketing

All of our marketing services will cover the future of your company. A few of our services include:

  • Social media management, which includes posting to the social media platforms that will best benefit your business
  • Blogging, which will encompass material related to your business and unique posts that will grab the attention of readers and clients
  • Link building and backlinking, or making sure that your website links to other pages and is a relevant link itself, such as by being mentioned in lists or articles, or with your listings on Google, Yelp, etc
  • Community networking, or ensuring that you have a solid connection with those who buy from you, your peers, and your location
  • Event planning, or setting up openings, alerting you to fundraisers, informing you about showcase opportunities, and more

All of these aspects of marketing – and many others – will greatly influence the amount of attention your business garners.

Get Started Today with Promotion LA

Have you got other questions about the digital marketing process? Promotion LA has the answers you need! Our digital marketing agency has helped give numerous businesses the growth they need to succeed. Whether you’re an established company looking for a fresh update or a start-up that wants to get off the ground, we’re here for you.

Contact Promotion LA to get started, and watch as we help your business blossom before your eyes.

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7 Essential Roles for Marketing Teams

Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind.

As the saying goes, “Change or be changed.”

30 years ago, who was needed on a marketing team? Sales reps and consultants, writers and designers. Now, those same roles still exist, but they’ve transformed in the digital age. Potential reach has increased exponentially and the avenues for exposure have greatly expanded. With the advent of the internet, life has irrevocably altered. Do you still need the essential roles that have historically been a part of marketing? Do you need to invent a new role specifically for your brand? How big should your team be to prevent burnout and logjams? Really, you need to ask yourself: Who do I need for my marketing team? It’s not an easy question, but fortunately, we have the answers.

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Understanding the Niche of TMJ

The dental care industry is highly populated with dentists, specialists, oral surgeons, and more. Some dentists like to keep life simple and provide oral hygiene services, while others like to explore niches and address specific, uncommon problems. Dr. Eddie Siman fits the latter mold – he’s one of the leading TMJ experts in Los Angeles, and he’s been at it for over 30 years. He stands out as a dentist, but not because he keeps your pearly whites bright; instead, he was interested in a solution to an issue, and he directed his efforts at those who needed help.

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Our clients are always looking for the latest and greatest way to optimize their websites to make searching for their goods and services much easier online. Most people have heard of Google Analytics and Google AdWords, but there’s another helpful tool that Google offers: Google Search Console. Formerly Google Webmaster, Google Search Console gives webmasters a glimpse into how their websites are performing online and prompts them to fix any pending issues.  

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Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.

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Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! Check out a few of our favorite creative marketing strategies!

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Promotion LA isn’t just an advertising firm, we’re a business and marketing consultant that understands what you do and how you do it. Not only does the Promotion LA team work hard to ensure that we know what you want and need out of your next marketing project, but your business goals, as well. We make it our business to become specialists in your niche industry so that we can better serve you and your company. Promotion LA has been in the advertising industry since 1982, so keeping abreast of the latest and greatest trends in digital marketing including web design, website creation, SEO, social media marketing, and more is a huge part of what we do.

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