Is your company relatively new and taking advantage of the digital realm to conduct business? Or have you been in operation for some years and have only just begun to use the internet to get attention and customers? Either way, it’s important that you reach your target audience and that your customers can learn about you on your website. The possibilities are endless when it comes to advertising online, but in order to drive potential customers to your site, or even to your store, you need to be active and engaging on your media accounts. Here are 7 ways to be more engaging with your audience on social media!

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Business owners have goals. That’s partially why they started a business in the first place – they had a goal to make a certain amount of money, or they had a goal to fit a vacant niche in an industry, or they wanted to stop working for other people and run a company their way. These goals matter – and what’s important about them is not merely the success, but the journey to get there. There are also myriad small goals that are on the way to those big goals; they need to be met first. So what are yours? Here are 4 business goals you can set this year.

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You can drive a lot of traffic to your site through digital marketing with different types of social media. The way you use each platform should be a little different with tweaks and changes based on demographic and content. Check out the different types of social media below and determine which ones you want to use to market your business!

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Digital marketing is the newest form of advertising. The internet has only been fully commercialized in America since about 1995. In a little more than 25 years, the landscape of the world changed; businesses suddenly became able to reach customers on every content of every demographic. Thanks to the rapid shift, new methods of marketing needed to be cultivated – and with each new or popular platform, each new mode of communication, there’s seemingly no stop to the need for change.

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With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken.

Through thick and thin, Promotion LA and Benny’s Tacos have worked together to create a business model that best serves the owner Benny Borsakian.

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With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that fall under five specific types of social media.

These types of social media cover written content, visual content, blogging, reviews, shopping and more. To better engage existing clients or get new ones, try to mix and match as many of these social media types as possible. You can also use these types of social media to create leads and sales for your company.

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One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? Or how can you guarantee people understand your business? One strategy is word of mouth.

What is Word of Mouth?

Word of mouth is basically free advertising mixed with the snowball effect and topped off with customer satisfaction. It’s a lot, but you can create it.

Word of mouth starts when someone tells someone else about your product and brand – it’s an organic conversation. The end goal is for that customer to tell another person, and then that person tells someone else, and so on until you become a viral name. This means word of mouth is entirely based on customer satisfaction and trust. But before you get there, you need to first give your customers something to talk about.

Make your product or business something that customers will want to share with the world. Also make sure it is easier for your customers to talk about – if your product or business takes hours to explain, find another way for it to be summarized. By giving them a reason to share, you are building a relationship with customers. Now you can encourage that word of mouth conversation through customer service.

You should already be striving for good customer service, but this is an extra layer to it. Having good customer service means customers feel more willing to tell their experiences with your product or business. A happy customer can drive in more potential customers.

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