Marketing in today’s world has changed in a great many ways, hasn’t it? We have television advertisements and radio jingles just like we did decades ago, but we also have direct-to-customer targeted ads gathered from cookies and stored data on the internet, personalized notifications sent straight to phones, email blasts, and more. Everything is effective in its own way (if it weren’t, it wouldn’t exist), but there are some blank spaces here and there in the physical world, spots where the digital realm took over.

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