7 Essential Roles for Marketing Teams

Marketing is fluid. It has to be to keep up with the constantly-changing landscape of technology and consumerism, and if you aren’t on your toes and paying attention to the shifts, you’ll be left behind.

As the saying goes, “Change or be changed.”

30 years ago, who was needed on a marketing team? Sales reps and consultants, writers and designers. Now, those same roles still exist, but they’ve transformed in the digital age. Potential reach has increased exponentially and the avenues for exposure have greatly expanded. With the advent of the internet, life has irrevocably altered. Do you still need the essential roles that have historically been a part of marketing? Do you need to invent a new role specifically for your brand? How big should your team be to prevent burnout and logjams? Really, you need to ask yourself: Who do I need for my marketing team? It’s not an easy question, but fortunately, we have the answers.

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