Your website is your presence in the online world. It’s the face of your business, what customers see when they search for you, what search engines index to show you in relevant queries. Thus, it has to be interesting, effective, and most of all, engaging. Customers have short attention spans and they want answers fast. They don’t have the time or the motivation to sift through uninteresting, messy websites. So how do you make your website more engaging? There are a few ways to go about it. Let’s examine how to make your website more engaging so that users turn into customers. That is the end goal, after all!

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