Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones.
Defining “Slogan” and “Tagline”
The best place to begin is with the basics. A slogan, in a marketing context, is a brief attention-grabbing phrase used in advertising and marketing strategies. A tagline is more like a catchphrase specifically tied to the essence of a brand.
So, What’s the Difference Between a Slogan and a Tagline?
The difference between a slogan and a tagline is in the application. Slogans address your company’s “why?”, or why customers should pick your company over a competitor. A tagline, however, is a more general phrase used to capture the essence of your brand.
Taglines v Slogans
Nike’s slogan is “Just Do It”, but its tagline is “Inspiration and Innovation for Every Athlete in the World.”
FedEx’s slogan is “The World on Time”, but its classic tagline is “When it Absolutely, Positively has to be There Overnight.”
Apple’s is “Think Different”, but its tagline is, “Does More. Costs Less. It’s that Simple.”
Slogans are a little more widely known than taglines, so here are a few of our favorites.
Arby’s: “We Have the Meats”
McDonald’s: “I’m Lovin’ It”
California Milk Processor Board: “Got Milk?”
L’Oreal Paris: “Because You’re Worth It.”
Coca-Cola: “Open Happiness”
Wheaties: “The Breakfast of Champions”
Dunkin’ Donuts: “America Runs on Dunkin'”
Verizon Wireless: “Can You Hear Me Now?”
What’s your company’s tagline or slogan? If you don’t have one yet, why wait? Reach out to Promotion LA and let us help you come up with a shiny new slogan and tagline for your brand! We can’t wait to hear all about what you do and why you do it.