The Digital Marketing Process of Promotion LA
Marketing has been an ever-changing area for decades, from the initial word-of-mouth spread of business, to the advent of radio, to the ubiquitous presence of the internet. Because marketing mediums have changed, so have marketing styles and strategies. You have to go to your potential customers, place advertisements in high-traffic areas, or cultivate a presence on a platform they use a lot. It’s not as simple as paying for a prime-time commercial and hoping you’ll attract eyes and dollars.
The online world is the new landscape, and it isn’t poised to go anywhere. In fact, it’s slated to be the main platform for everything, from transactions to careers, and your business will need to adapt or change – or end up being changed.
At Promotion LA, one of our specialties is in the digital marketing of businesses so they grow and attract more customers. We have an extensive portfolio to consider, and after more than 35 years in business, we’ve got this down. So let’s talk about the digital marketing process for your company.
Step 1: Web Analysis and Consultation
In the first step of our digital marketing process, our team will look at your online reputation, website, SEO rankings (Search Engine Optimization), and more. This analysis is crucial in determining how well your web pages are doing, how much growth you see per month, how many organic leads you generate, how much traffic visits your site, how long people stay on your site, your most visited web pages, and more.
After we’ve analyzed the data, we’ll set you up in a meeting with a consultant. During the meeting, we’ll discuss your online presence, what works, how it can change for the better, and more.
Step 2: Price Estimate and Contract Signing
We’ll give you an estimate for various services. You can, of course, customize the services to your liking. For example, if you’re satisfied with the look and functionality of your website, you might only want to boost your SEO and lead generation. However, you might be starting a business almost from scratch, and you want to get as many eyes on your product as possible.
Once we give you an estimate, we’ll write up a contract that outlines your business’s needs, payment plans, delivery times, and more. The contract will tell you exactly what you’re getting and what services you’re paying for.
Step 3: Content Creation
In today’s world, content is king. The people want to indulge, consume, and digest, and as long as there’s content for your clients, they’ll always be engaged and interested. The content can range from blogs to product spotlights, but the end goal is always the same: attention and eyes that lead to retention and buys.
We’ll have our writers conduct interviews with the business owners and staff to get a better understanding of the company’s philosophy, work style, goals, and more. We want to ensure there’s personality behind every aspect of the business. After we’ve gotten to know you better, we’ll begin content creation. This involves keyword research, observing competitors, and developing new ideas for information. Original copy and web pages will come from all of this.
Step 4: Website Development
Once all of the content is completed, we’ll create a website for your business. The goal is to embody the voice and spirit in the online world, and we believe every website should be without error, fully functional and easy to use for everyone, and visually attractive. Our in-house development team will handle all of the technical aspects of the website, including making sure it runs properly, setting up any forms that you want, and creating an efficient user experience. Any design and photography will also be handled by our team.
If you already have a website, it may be in your best interest to change it around, update it, or go through an overhaul to make sure it’s still relevant and ranking. The last thing you want is an outdated irrelevant website for your clients to view.
Step 5: SEO Submission
After we’ve launched your website and populated it with content, we’ll submit your business information to online listings and search engines. This way, you’ll show up in searches and rank on pages so that your presence will grow. Our goal is organic growth – we want your clients and customers to find you because of the quality of the content.
Getting your pages ranked and noticed is one of the main goals of our SEO practice. We know what makes Google recognize you, and we tweak and tailor web pages until they’re exactly what should be showing up first.
Step 6: Marketing
All of our marketing services will cover the future of your company. A few of our services include:
- Social media management, which includes posting to the social media platforms that will best benefit your business
- Blogging, which will encompass material related to your business and unique posts that will grab the attention of readers and clients
- Link building and backlinking, or making sure that your website links to other pages and is a relevant link itself, such as by being mentioned in lists or articles, or with your listings on Google, Yelp, etc
- Community networking, or ensuring that you have a solid connection with those who buy from you, your peers, and your location
- Event planning, or setting up openings, alerting you to fundraisers, informing you about showcase opportunities, and more
All of these aspects of marketing – and many others – will greatly influence the amount of attention your business garners.
Get Started Today with Promotion LA
Have you got other questions about the digital marketing process? Promotion LA has the answers you need! Our digital marketing agency has helped give numerous businesses the growth they need to succeed. Whether you’re an established company looking for a fresh update or a start-up that wants to get off the ground, we’re here for you.
Contact Promotion LA to get started, and watch as we help your business blossom before your eyes.