If you are currently building up a product, company or brand, the next step you need to consider is creating a logo. Designing and implementing a logo is not always the easiest, with these tips, you can hopefully create the best one possible.
What is a Logo?
A logo is the face of your brand or company; it is the first impression for potential customers. It is made up of colors, shapes, fonts and images that are meant to draw people to you. Use unique fonts or symbols that are relevant to your brand to entice customers. In other words, your logo should convey the spirit of your brand to customers within a matter of seconds and leave an impression so that the audience comes back to your brand.
Before you begin working on a logo, you need to think about what you want to convey to your potential customers. Research other logos within your field of interest, as well as your target audience. At the same time, consider its style. This includes the words, symbols, fonts, colors and more.
Keep in mind that you want your logo to be “correct” the first time around; it can cost a lot of time and money to not only redo a one but convince your customers that the new logo represents your company when they are used to the old one.
What Makes a Good Logo?
A good logo should have five qualities: It should be recognizable, versatile, simple, timeless and appropriate.
- Recognizable: If your logo is not immediately recognizable, it’s not working. At the same time, you want it to be unique and memorable. It should stand apart from other logos; you certainly don’t want customers confusing your logo for another company, so avoid clichés. Your goal is to create something that people will remember forever. The best way to do this is to create an emotion or impression that customers won’t forget. Keep in mind that most people only look at logos for a few seconds before moving on.
- Versatile: When you start designing, you should think about the different fonts and colors you want to use to convey your brand or company to your target audience. However, you need to make sure that your logo will convey that same message in different mediums. For example, if you use color, make sure it works just as well in black and white. Versatility also includes scalability in different sizes. Your logo might be featured on billboards and business cards, websites and print, smartphones or emails. Make sure it can work anywhere and that it doesn’t lose its impact or details.
- Simple: Simplicity is everything; think of the Nike swoosh or Apple icon. Here, less is definitely more. If your logo has too much going on, it can quickly become a confusing mess. Keep it practical and clean by keeping the clutter to a minimum. Simple logos are easier to remember than chaotic ones.
- Timeless: As for timelessness, you need to make sure your logo can stand the test of time; avoid trends, as they can fade. If people won’t understand it in five, 20 or 50 years, it’s a waste. Take the McDonald’s or Coca Cola logos. Both have had minimal changes over their existence, and they are as relevant today as they were decades ago.
- Appropriate: As discussed before, make sure your logo conveys the right message to your intended audience. Create something that appeals to your audience and will draw them in; if an audience can relate to it, it is effective. At the same time, it needs to highlight your brand’s personality and identity.
With all this in mind, creating logos can be tricky; it can take years of practice before making an iconic logo. Lucky for you, Promotion LA has that experience and knowledge.
If you want help or advice on creating a logo that best represents your product, company or brand, contact Promotion LA. We will help you create something that you will cherish.