Category: Advertising

9 Digital Marketing Trends to Watch in 2021

With the world in a state of upheaval (still), it can be tough to predict what the market is going to do next, but luckily we’re here to help. We’re at the end of the last quarter of 2021 and the year is rocking and rolling, so we wanted to take a moment to share […]

free delivery getting back to business

Getting Back to Business While Maximizing Your Money

Times have changed so radically since early 2020, and smaller brick and mortar businesses have had a tough time staying open. Having a strong online presence and user-friendly website is so deeply important nowadays that it can make or break your business. If you’re a company that has been particularly hard-hit by the pandemic, know […]

What 2020 Taught Us About Lead Generation and Businesses

We’ve heard so many heartbreaking stories about entrepreneurs and business owners who thought 2020 was their year. They’d put in the work in 2019 to make their goals a reality— whether it was about expanding their workforce threefold or refreshing their menu and adding a live music rotation to their restaurant’s dining experience. Only, they […]

tagline jacket

The Difference Between a Slogan and a Tagline

Slogans and taglines help brands achieve the same goal: to stand apart and be remembered. Though they’re often referenced interchangeably, they’re two very different marketing elements. They are similar in that they are both unique, catchy, quippy, brief pieces of branded copy that act as important marketing touchstones. 

audience demographics

Market to Your Target Audience Via Demographic Analytics

Understanding the demographic segmentation of your brand’s intended audience can improve your marketing strategies a thousandfold. We know that reaching your target audience can be a tricky feat no matter how you slice it, so we’re going to give you the lowdown.

print marketing strategies

5 Creative Marketing Strategy Ideas

Marketing strategies are not one size fits all. Depending on your target audience and offering, you can employ wildly different marketing campaigns from one promotion to the next. We know that going through many different marketing strategies and being innovative at every turn can be exhausting. Promotion LA is here to give you a break! […]

coca-cola holiday commercial truck

Our Favorite 2020 Holiday Commercials

After a long harrowing year, we’ve decided to cast out a net and reel in some of 2020’s most stunning holiday commercials. From story, visuals, to solid calls to action that deliver holiday-spiced embraces, here are five commercials that put a twinkle in our eye!

marketing analytics on a tablet screen

Marketing Consultants Who Understand Your Business

Promotion LA isn’t just an advertising firm, we’re a business and marketing consultant that understands what you do and how you do it. Not only does the Promotion LA team work hard to ensure that we know what you want and need out of your next marketing project, but your business goals, as well. We […]

Benny's Tacos

Promotion LA’s 16-Year Relationship with Benny’s Tacos

With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken. […]

Advertising and marketing

The Difference Between Advertising and Marketing

If you have a business, odds are you have heard of advertising and marketing. You may have even thought they were the same since both are used to reach potential customers. What you and many business owners might not know is that there are actually lots of differences between advertising and marketing. Marketing and advertising […]