Category: Advertising

What is SEO and SEM

What is SEO and SEM?

If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, […]

Difference between a copywriter and a content writer

The Difference Between a Copywriter and a Content Writer

If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More […]

Understanding Pay Per Click (PPC) Advertising

One of the most popular ways to get visitors to a website is through pay per click (PPC) advertising. However, understanding and utilizing PPC advertising can sometimes be a bit tricky. What is Pay Per Click Advertising? Pay per click advertising is an online advertising model that lets advertisers pay each time an online user […]

How You Can Utilize Word of Mouth to Expand Your Business

How You Can Utilize Word of Mouth to Expand Your Business

One of the biggest challenges any new business or brand faces is getting the word out. How do you let the world know about your product? How do you get potential customers to trust you? Or how can you guarantee people understand your business? One strategy is word of mouth. What is Word of Mouth? […]

Yext

Navigating the Yext Era of Listing Your Business

In an era where small businesses must outsmart algorithms, bots and other artificial intelligence, digital marketing juggernauts Yext aims to help your business convert more consumers into customers. By cutting out the tedious task of manually listing your business across hundreds of platforms, alongside other hoops and hurdles, Yext has become a useful digital marketing […]

Content creation will drive your campaign

5 Tips for Quality Content Creation

At Promotion LA, we’ve established ourselves as a digital marketing agency. With that being said, we specialize in more than just handling a brand’s digital marketing strategies and campaigns. We consider ourselves a full-service creative agency because we can produce content to drive a campaign as well as derive a strategy for the campaign. Content […]

New Year's resolutions

5 New Year’s Resolutions for Small Businesses

Every business (big or small) should reevaluate their business at the start of the New Year. Just as people think about their resolutions, businesses should consider some as well. Since we work primarily with small businesses, we thought we would put together a list of five New Year’s resolutions for small businesses. Be sure to […]

business mistakes

Business Mistakes that Every Company Must Avoid

Mistakes Ruin Businesses Running a company is a hard road to take, there is no denying that. Whether you recently started your business or if you’re seeking to grow your business into something bigger, you want to make sure there are no business mistakes being made. Handling your online presence is crucial to the success […]