Category: Advertising

Pennysaver

Pennysaver Liquidates, Inexpensive Advertising Intact

The shutdown of the Californian Pennysaver this past weekend ousted thousands of restaurants, auto care shops, hair salons, dry cleaners, and countless other small businesses from their community-oriented discount efforts. When the most resounding fixture in regional marketing closed their doors for the final time last Friday evening, ma and pa shops lost their primary medium […]

Shameless plug

The Shameless Plug in Advertising

How often do you see someone post information promoting their product or themselves closing with #shamelessplug? I’m sure we have seen it plenty of times by now. Type “#shamelessplug” in your search engine on Instagram, and 28,216 posts come up using that hashtag. Here is one from today that we found with a user’s business […]

Best advertising schools

The Best Advertising and Portfolio Schools

Unlike most fields, the creative business of advertising typically does not welcome newcomers who have yet to prove themselves. Advertising portfolios, or as many in the industry refer to as “books,” are considered a precursor for any rising copywriter or designer looking to get an interview at one of the top advertising agencies. Above all […]

How Advertising Spurs Creative Ideas

If you work in advertising, you know that your agency is never working with just one client at any given time (or you wouldn’t be an agency). The ability to switch gears on-demand from client to client requires that you constantly tailor your marketing strategies to a different target audience. And with each client, there […]