Category: Branding

PPC

Promotion LA’s PPC Campaigns for Clients

At Promotion LA, a digital marketing agency, we work hard to do whatever we can to help our clients increase sales and online viewership. One way we do this is through pay-per-click campaigns, or PPC campaigns.

Benny's Tacos

Promotion LA’s 16-Year Relationship with Benny’s Tacos

With digital marketing agencies, it isn’t too often that you hear about clients being around before the Internet became popular. At Promotion LA, we have one client that has been with us for the past 16 years, well before the Internet became the new age of marketing and advertisement – Benny’s Tacos & Rotisserie Chicken. […]

Types of social media

The 5 Types of Social Media

With everyone being on their phones nowadays, odds are, you probably have some form of social media account. We all know the major ones: Twitter, Facebook, Instagram, YouTube. These accounts can benefit your company in engaging customers and boosting sales. What you might not know is that there are hundreds of social media platforms that […]

how to build a brand

7 Tips on How to Build a Brand for Your Company

Every company needs a brand in order to stand out from the competition and relate with customers. Having a brand allows you to market yourself and your company so you can build credibility; you want customers to not only remember you but keep going back to your company. You want to create a lasting impact […]

What is SEO and SEM

What is SEO and SEM?

If you are a business owner and have a website, there is a good chance you have heard of these two acronyms: SEO and SEM. But you probably don’t know what they stand for or what they mean concerning your business. It especially doesn’t help that the two are constantly referred to as the same, […]

Difference between a copywriter and a content writer

The Difference Between a Copywriter and a Content Writer

If you are a business owner and you are looking for someone to write content for your company, you may have heard about copywriters and content writers. You might have even heard that they are the same job. However, the truth is, there is a big difference between a copywriter and a content writer. More […]

How to improve your web presence

Five Tips on How to Improve Your Web Presence

Simply having a website is not enough to drive customers to your business. You need to constantly update and improve your web presence to best draw in potential customers, as well as keep existing customers satisfied and interested. You also need to compete against every other business that is fighting to obtain potential customers. Marketing […]

Keywords

Keywords 101: What Are They, and Why Do They Matter?

Driving people to your website is a crucial part of having a webpage; after all, what is the point if no one is reading your content? What a lot of people may not realize is that the key detail behind this is keywords. Knowing what keywords are and why they are important to your web […]